Because frankly, they are. Let's be realistic here. As much as we all here seem to agree on that this is bull and that it should be boycotted there is one big flaw in the argument here.But seriously, why does EA still think that we gamers are bunch of retarded, gullible idiots? We are not your average braindead soap-opera crowd, you know, we are MIT dropouts m'kay?
Your average game costumer is not reading this site is, does not care about DRM and has absolutely no idea (and doesn't care) if his desired game xy is published by a "bad" publisher like EA or UBI. And most important...he is not the odd kid which doesn't effect overal sales, on the contrary...we are the minority.
And another point: No offence but i doubt even half of the people yelling here how they will never games from those publishers again will stay true to their words the moment the next game arrives they really want.
So in a nutshell: They win, we loose