Huh. I'm surprised to see Origin taking this step forward. I do think that the lack of any refunding service is one of the few things holding digital distribution back.
You've been very good lately EA. You kept quite and let Microsoft become the new corporate villain, and recently the "give people incentive to buy your shit (great prices) and they'll buy your shit" light bulb seems to have finally switched on in your head.
Good show EA.