Why is this idiot still employed at EA? Every time he opens his mouth, it's to say something that I have to use something from Yahtzee to describe: Pants-on-head retarded. I just don't get it, I'd have looked to oust this guy before he made the company look any worse. Or at least shut him the hell up.
I firmly believe that a good new IP will be rewarded no matter what point in the cycle it would be released. Perhaps releasing one the day before a new console was put on the market would be less than wise, but that's not the situation we have here. Right now, it's guesswork when the next generation will really begin. Yes, we hear muttering about 2013, but hardware can be delayed even easier than software. And we all know how often gaming software gets pushed back months or even years.
Even a couple of months is long enough to firmly establish a new IP in the hearts and minds of the public. And if you really want an ideal situation, why not parallel development for both the old and the new systems? Your installed userbase would be much larger for the older system, probably for at least a year after release, so you get that advantage, and you get your hooks into the early adopters. It's win-win.
But it's been a long time since EA thought like that.