"If you have a multi-billion capital investment to develop the next generation hardware, the question I would ask is, 'If you were to produce that, what would you display it on?"
A Full HD TV maybe? Seeing as we still don't have proper full HD games. What do I mean by that? 1080p native resolution (not 720p upscaled) and at least 2x anti-aliasing (ideally 4x). Some 'current gen' games aren't even truly 720p. Games such as Halo 3, GTA 4 (on PS3), PGR 3 and Perfect Dark Zero run at resolutions from 600-640p and simply upscale to 720 or 1080.
Playing newer games such as Mass Effect 2 on 360, chugging framerates are very noticeable at times, and this goes to show that the hardware is already approaching the limits of what it can do. Similarly, when I play new games on my 1080p display there is very noticeable aliasing, which essentially means I'm not getting full value of having a 1080p display, because if I'm close enough to see the added detail, I can also see the jaggies.
So yeah, the EA exec implying that current consoles are looking as good as is possible on current displays/TVs is just straight BS.
Andronicus said:
Seeing as current devs are only just beginning to scratch the surface of what the PS3 can do, and learning how to employ all possible resources at their disposal, making a new console would just be a great big nail in the coffin.
People believe a lot of hype about the 'SPE' processors in the PS3, but the reality is that the PS3 has what is essentially a less powerful Nvidia 7800 series GPU, and this really limits what can be done with it, graphically. If the SPEs were to be used in the main render step, devs would have to write some kind of ridiculous hybrid software/hardware rendering cycle, essentially stepping backwards from the direction that real-time rendering has been going for the last 2 decades. There's a reason we don't do rendering in software anymore.
The reality is that the specs of the PS3 are unbalanced in favour of CPU power, meaning that while you can create some unique CPU heavy games such as LittleBigPlanet, the graphics really are a bottleneck, and that isn't going to change with the current hardware.
That's not to say that the 360's graphical hardware isn't also showing its age, because it really is. The (sad?) thing is that the way that computer tech has developed, its more and more difficult for console manufacturers to turn a profit on hardware, so they have less incentive to bring out new hardware.