This is the image that pops into my head whenever the two companies start arguing/throwing accusations at one another. They both seem to wanna be the publisher everyone likes- but neither seems to get that they're equally hated.
Know how Activision's been getting all kinds of shit over their retarded always-online DRM thing?
Why the last time I saw a game publisher get this much shit was when EA decided to not include an ending with ME3.
Mr. Kotick/Riccitiello? You'll always both be viewed as incompetent caricatures of greedy businessmen to gamers. Largely because neither of you knows what it is you're selling, or who you're selling to.
I'm being sincere when I say you'd probably be better off managing fast food franchises. You'd get to apply the exact same kind of thinking in that line of work, and nobody would hate you for it! Wouldn't that just be keen?