Developers do not investigate the concept of moral choice for a variety of reasons. Firstly, it would be bad press if a game gave the option for someone to be realistically moral or immoral, since typically people have a paranoia of the Pavlovian Conditioning Theory. If I give you a treat for being evil, you will think there is a greatness in being evil, and why shouldn't you manifest this into your own life. This line of thought is weak though, as a majority of gamers are sound enough, or at least I hope so, to make a distinction between life and virtual life. Nonetheless, developers would like to hear the name of their game in the same sentence as someone such as Ted Bundy, because money and image are more important than quality and experience. Furthermore, there are some games that simply do not consider the idea of morality and moral conciousness in characters, except for in isolated areas, such as in the Fallout series. Lets take one of the Bethesda Softworks ones: New Vegas. In New Vegas, you can strain yourself to be nice to people, skimp out of material gain, and pop a cap between their eyes, and you will be akin to Jesus. However, you may slice the head off of a little girl's puppy and wear it as a cod-piece, and you will still be loved. Trust me, murder, regardless of who or what you commit it to, is damaging to the human psyche. Furthermore, there is a certain lack of reality in consequence in games, as if good actions exist purely without negative associations. Right, if that were the case, Herzel's Israel would be much less entertaining for the media, and Bethlehem wouldn't be surrounded by and internment camp wall. So, to avoid the depressing drabness of reality, because it would cut profits, developers decide to jump over the side of the bridge and take a nice fall into the Pisswater River. However, they will insist on adding routine work, literally work, for players if they begin demanding more reality in their games. In all honesty, nobody wants to come back from brown-nosing thier boss, to begin brown-nosing a virtual-reality twat who doesn't even pay you for your services.