This is something I run into a lot whenever people talk about The Amazing Spider-man, more specifically whenever anyone complains that The Amazing Spider-man seems to devote a good chunk of it's setting-up future installments to the detriment of the actual movie, or that a lot of it's important plot points seem to go nowhere people usually respond with something along the lines "Well of course they're setting up future movies. That's how the superhero genre works! Marvel does this all the time! Why is it that it's only a bad thing when Sony does it?" People need to understand that there's a difference between what The MCU does, and what Sony is doing with the new Spider-man franchise. When it comes to laying the groundwork for future installments most of The Marvel movies are actually pretty lax even when it comes to things like direct sequels. In Phase 1 especially most of the big references to future projects show up in the background, and end credits scenes, and the when the movie ends most of the overlying mysteries, huge plot threads,or big villains seem mostly dispersed, and even if there's still some big answered question or sequel hook you never feel like the movie is unsubstantial due to it. Go back and look at Iron Man's 1 & 2, The Hulk, Thor, or Captain America. Does the story feel incomplete? Do you feel like too much of the movie was devoted to something that didn't pay off? Do you feel like parts of the movie were edited out because the film makers wanted to save something for a sequel? That's the problem with The Amazing Spider-man's 1 and 2, the final product feels insubstantial because of crazed attempt to make a sprawling franchise out of only 2 movies. Back in the day we'd scoff at a bad movie for trying to tease a sequel in the last few minutes, but today "Eh. Yeah Doctor Conner's history, motivation, and personality is slapdash, and yeah we kinda don't understand where Peter's powers come from, and yeah the subplot about Richard Parker and his wife goes nowhere, and yeah we're not entirely sure why Oscorp is doing anything, but they'll be a sequel so just roll with it.". I'd be more willing to have more faith in these movies if I liked the direction or if I was sure that Sony and Mark Webb had a well thought out plan for this franchise, but with the excising of entire characters, and plots points from movies that desperately need them, I really don't think anyone knows what they're doing.