ESRB Scolds Wartune For Fake AO Rating

Izanagi009_v1legacy

Anime Nerds Unite
Apr 25, 2013
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Houseman said:
As someone who is lvl 50 in wartune, the game has NO adult content in it whatsoever.
lv 60 myself before it got boring and there is no adult content at all, that would at least be interesting enough
 

Azaraxzealot

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Dec 1, 2009
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The ESRB says it's against the rules to glamorize your game's rating? Have they SEEN any commercial for any Rated M game ever?!
 

Mhmh

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Oct 12, 2012
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Lol, quite smart advertising campaign, though since the game will not live up to their "adult" image, I find it to be quite pointless in the long run.

Looking at the screenshots, all that can be said is it's a pretty generic game for all ages. As a fact, it looks like very much like a knock-off of a game called "Mythwar". The game mechanic as well as art style took strikingly similar.
 

rees263

The Lone Wanderer
Jun 4, 2009
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Azaraxzealot said:
The ESRB says it's against the rules to glamorize your game's rating? Have they SEEN any commercial for any Rated M game ever?!
There's a big difference between advertising based on the adult content of a game and advertising based on the actual rating itself with no regard to content.

Basically every game advert just stamps the rating up at the end, sort of a quick FYI. Even the infamous Dead Space 2 ads didn't mention the rating, they just did everything else wrong.
 

Evil Smurf

Admin of Catoholics Anonymous
Nov 11, 2011
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I don't even need sex or sexiness in games. That's what porn is for.
 

OtherSideofSky

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Jan 4, 2010
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This reminds me of old straight-to-video exploitation films that used to arbitrarily give themselves an 'X' rating, back when that was still a thing. Nowadays, they all just advertise being unrated.
 

Azaraxzealot

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rees263 said:
Azaraxzealot said:
The ESRB says it's against the rules to glamorize your game's rating? Have they SEEN any commercial for any Rated M game ever?!
There's a big difference between advertising based on the adult content of a game and advertising based on the actual rating itself with no regard to content.

Basically every game advert just stamps the rating up at the end, sort of a quick FYI. Even the infamous Dead Space 2 ads didn't mention the rating, they just did everything else wrong.
Many of the times I see commercials or trailers state "Rated M for Mature.", they use some guy with a deep, masculine, impressive voice who states it very clearly and not sped up (unless there's a time crunch). I wouldn't say they're ashamed of it.
 

kburns10

You Gots to Chill
Sep 10, 2012
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Wow I've seen these ads all over the place lately. Never really payed them much attention. Interesting strategy, and I agree with the author in that I'm surprised more companies haven't tried it before.

Do you think if they had used T or M instead of the AO, the ESRB would have even noticed?
 

NoeL

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May 14, 2011
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I actually bothered to look into this game after seeing the ad (I was in incognito mode, so my adblocker was disabled), so their marketing strategy works. Unfortunately their website forces you to sign up before telling you anything about the game, so I looked elsewhere for info and found the AO rating was just a ruse. I was pretty annoyed. Shame on them.
 

Spacefrog

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Apr 27, 2011
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Andy Chalk said:
ESRB Scolds Wartune For Fake AO Rating

In retrospect, it's a little surprising that more online games don't pull this kind of stunt.

Permalink
You haven't seen many facebook ads then:
A good 3/4 of the game ads I got had "you must be 18+ to play this game", "adults only" or something along those lines.

I really hope someone starts to take actions against that kind of games, because the ads are getting annoying and they drown out the other games with more honest ads
 

EstrogenicMuscle

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Sep 7, 2012
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The game looks like total junk to be honest.

Though that being said, while they don't have permission, ESRB is sounding like total sticks in the mud about the whole thing.

I get this obnoxious feeling that ESRB views AO as nothing more than insult. I can't say I'm too fond of the ESRB if they think that Adult Only is a label that should only be avoided and looked down upon. As others have stated, glamorizing your rating is something that companies do all the time. I don't hear any scolding.

It is as if they are trying to remind us too hard that they are too into being moral guardians. It is a pretty tacky ad and obnoxious, though. I certainly don't ever want to play this game.

Sometimes, though I hate most "M rated" games even. Really, I hardly own any and even more rarely play them. I sometimes wish to develop some AO game that isn't in any way obscene. Just an extremely, literally mature game with extremely both disturbing and thought provoking content. A game that treads through the worst aspects of humanity in a wholly intellectual fashion. The AO label would give it more publicity and give it the legendary game status I would want it to have.

One of those word of mouth cult hits. A deep psychological game that isn't afraid to use content to relay a point when it it actually necessary, and stay far away from it when it isn't. And intellectual and moral use of extremely explicit content worth of an Adults Only label. And you can bet I would absolutely glamorize my Adults Only rating.
 

Steve the Pocket

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Pretty sure this is by the same people who made Evony. Not that I'm going to go to their site to find out; it's probably riddled with viruses.
 

LordLundar

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kburns10 said:
Wow I've seen these ads all over the place lately. Never really payed them much attention. Interesting strategy, and I agree with the author in that I'm surprised more companies haven't tried it before.

Do you think if they had used T or M instead of the AO, the ESRB would have even noticed?
Yup. The rating icons are trademarked by the ESA with authority to use them reserved exclusively by the ESRB acting as agents of the trademark holders.

To summarize, unless the ESRB grants you permission to use the icons (which permission is restricted to match the game to a particular icon) you cannot use it.

In fact, if the developers continue to use it as part of their advertising, they can be sued by the ESA.

EstrogenicMuscle said:
Though that being said, while they don't have permission, ESRB is sounding like total sticks in the mud about the whole thing.
They're actually being very kind about it. The ESRB has full legal right to demand the removal under trademark law.



EstrogenicMuscle said:
As others have stated, glamorizing your rating is something that companies do all the time. I don't hear any scolding.
Back up a bit. What games? What advertisements? Only Ads I've seen with the ESRB label on it have it there as a caution as opposed to an advertisement as per the agreement for being rated.

EstrogenicMuscle said:
One of those word of mouth cult hits. A deep psychological game that isn't afraid to use content to relay a point when it it actually necessary, and stay far away from it when it isn't. And intellectual and moral use of extremely explicit content worth of an Adults Only label. And you can bet I would absolutely glamorize my Adults Only rating.
And you would be given a request to take down the ad, then a C&D notice pertaining to the ad, then the rating would be revoked without a refund, then they could sue you for trademark violation.