This article is so immature, so poorly constructed and so ridiculously biased, it makes me want to stop contributing to Escapist traffic at all. It makes me want to boycott you guys, for having so many damned stupid writers. Do you get paid by the RIAA or something?
The idiocy on this site is so rampant when it comes to the misinformation about piracy... If it weren't for Yahtzee, I wouldn't visit the Escapist at all.
What ever happened to fair and balanced news? You basically take the weakest arguments from pirates, and respond to propagate your own misunderstanding of the information.
Let me just point out that most "pirates" (aka mom or dad buying bootlegged games or 13 y.o. gamer who wouldn't have been able to afford the game anyway) is simply an untapped market, and many of them do support the brands they love. More importantly, piracy is a FREE form of VIRAL advertising, that attracts a lot more fans and contributes to sales (unless you're getting your facts from the RIAA or MPAA). Yes, you heard me: Piracy makes things more popular FOR FREE. For example, The Dark Knight was both the most highly pirated movie of last year and the highest grossing one. You can't be silly enough to equate a download to a sale last: sometimes it's a new fan, sometimes it's many fans, sometimes it's a sale made, sometimes it's a sale lost.
I've found out about a lot of content online, and fell so in love with it that I had to buy it. I'm certainly not the only one. I also conveniently watched a lot of things online that I didn't like, and decided I didn't want to buy it. Who lost? Well, Blockbuster might have; sorry Blockbuster, you guys get hit the hardest when people pirate movies. Maybe rental places are slowly becoming irrelevant.
Anyway, it's simply an untapped market and companies haven't yet learned how to adapt to the new technologies, take advantage of things like bit torrent to distribute content, and give consumers their rights back. There are definitely ways to adapt (I read a web blog called techdirt a lot, and they have some brilliant ideas on this whole issue).
I hope the pirates win. I hope piratebay wins, for everyone's sake. If the corporations win, the average consumer will lose his or her rights. There's just as much philosophy and rationality behind this thing for some "pirates", and by that I mean not your average suburbanite parent who buys bootlegged movies because they're really cheap. But, on that account, if companies would lower their prices, or find different strategies, they'd be able to compete with bootlegged copies. You won't be able to stop piracy without infringing on the rights of innocent people who don't engage in piracy anyway, so your best bet is to compete with piracy. You can't beat them without changing the structure of society and giving too much power to those with money. Companies need to adapt and compete with piracy, not spend money and waste time fighting it.
You can't fight it. You can't "guilt" people into not pirating movies. To attract those who don't have a philosophy behind it - compete. To attract those who do, there are ways to draw them in, too, and even if there aren't ways, they're such a small fraction that you can ignore them; they wouldn't have bought it anyway. You're not losing a sale if someone was not going to buy something regardless.