Generic Gamer said:
Yeah, that's exactly what happened actually. Oops.
I can appreciate that the other one is less like facebook but it's still similar. It'd be like if I founded Appletree computers. It's similar enough to Apple to cause confusion. The important thing is that they still have to take it through the courts though so if it's a baseless accusation it'll be thrown out. If a company voluntaril changes name then they'll have considered it and realised they're probably in the wrong.
I do understand what you are saying, but note that you have just inadvertently called this system - one that seems to me to be more akin to a cross between Google Maps and a hotel chain website than to Facebook - "similar" to it. That's casting a very wide net. Most websites that allow accounts to be created have some rudimentary form of social networking and media sharing by now, even if it is not their main purpose. Does this constitute a violation of the trademark if their name includes 'face'? I can't help but wonder where the line is drawn, because one or two of the examples given in the thread look like they should be/have been on the other side of it, reasonably speaking. Their only similarities to Facebook are that all are companies with a website as their service and a similar name.
You see, Apple is a bad example. Broadly speaking, they make computer and digital equipment. They create and market several defined lines of products. Any company with a similar name and purpose are in the wrong. Facebook, however, is a social networking website. That is their purpose. The fact that they can successfully threaten websites designed for other things is strange. To use your example, it would be as if you founded a book publishing company called Appletree. Or, I don't know, Sapple. You get the idea.
Going to court is a long and costly process for both parties, and few small groups can last against a giant company like Facebook. Correct or not, it's likely a more pragmatic choice to change the name even with the smallest chance of losing.