First iPhone 6 in Perth Immediately Dropped

Mike Hoffman

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Sep 25, 2013
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First iPhone 6 in Perth Immediately Dropped

The "thunk" heard round the world.

Jack Cooksey waited in line for overnight to be the first person to buy an iPhone 6 in the city of Perth, Australia. And he dropped it, on camera, immediately.

Cooksey's butterfingers are actually understandable. The crowds were huge outside the shop, and cameras were everywhere, with a [a href="http://www.9news.com.au/technology/2014/09/19/10/37/first-iphone-6-bought-in-perth-is-dropped-on-ground"]local news reporter[/a] hassling Cooksey to open the box. Under that kind of pressure, this kind of thing happens.

The phone was relatively undamaged, but the screen was scratched from the fall. Cooksey's pride might be a little more damaged.

"As soon as I knew I'd dropped it I thought someone was going to make a meme or something out of this but I didn't expect it to go as big as it's gone," he said. "I mean, it's in the UK now." At this point, the incident is trending on Facebook and popping up in the trending "iPhone 6" on Twitter.

[a href="http://www.escapistmagazine.com/tag/view/apple"]Apple[/a] announced [a href="http://www.escapistmagazine.com/news/view/137338-Apple-Announces-iPhone-6-iPhone-6-Plus-Apple-Pay-Apple-Watch-iOS-8"]the new iPhone[/a] on September 9th at an event that revealed the iPhone 6 (the model Cooksey dropped), the iPhone 6 Plus, the Apple Watch, and Apple Pay.

Cooksey was positive about the incident, [a href="http://www.mirror.co.uk/news/technology-science/technology/first-person-buy-iphone-6-4285430"]joking[/a], "I just can't wait to open it again - and not drop it." Personally, I hope he downloads the Lonely Island song "Threw It On The Ground" as soon as he can.

Source: [a href="http://www.9news.com.au/technology/2014/09/19/10/37/first-iphone-6-bought-in-perth-is-dropped-on-ground"]9News Perth[/a]

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Mike Hoffman

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Adam Jensen said:
Why is the iPhone 6 launch being broadcast on TV? It's a fuckin' phone!
In their defense, Perth is kind of isolated from the rest of the world, geographically. Anything can be news.
 

And Man

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May 12, 2014
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That's kinda ridiculous that the reporter had it and was opening it. Talk about aggressive...
 

Flatfrog

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Dec 29, 2010
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'Man drops phone'

Seriously? I'm not normally 'that guy' saying 'why is this news?' but - Jesus.
 

Novaova

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Feb 2, 2010
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If I ever learn that I have a fatal illness and only six months to live, I'm moving to Perth, because every day there would feel like an eternity.
 

Thaluikhain

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Not only is this news, but it's a story lots of places are reporting. For some reason.
 

MysticSlayer

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Flatfrog said:
'Man drops phone'

Seriously? I'm not normally 'that guy' saying 'why is this news?' but - Jesus.
People may drop their phones every day, but how often does the first person who bought the phone in a town drop it right after buying it and while being recorded doing so?
 

St. Aidan

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Novaova said:
If I ever learn that I have a fatal illness and only six months to live, I'm moving to Perth, because every day there would feel like an eternity.
I actually live in Perth, and lemme tell you... You are correct sir.
 

Flatfrog

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MysticSlayer said:
People may drop their phones every day, but how often does the first person who bought the phone in a town drop it right after buying it and while being recorded doing so?
That sounds like a perfect opportunity for some actual probability analysis - I'd say the chances are actually pretty high. How many towns the size of Perth are there in the world? Thousands, probably. How many of them had 'first person in the town to buy an iPhone' being filmed? Probably most of them. What are the chances of said person dropping a phone? One in a thousand? That means there's probably several examples every time a new phone comes out.

It doesn't bother me *that* much, but really, this is pushing the definition of news pretty far. I'd have thought even the Scottish referendum was more relevant to an entertainment news website than a guy dropping a phone on camera.
 

Novaova

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St. Aidan said:
Novaova said:
If I ever learn that I have a fatal illness and only six months to live, I'm moving to Perth, because every day there would feel like an eternity.
I actually live in Perth, and lemme tell you... You are correct sir.
*Madam.
 
Sep 24, 2008
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008Zulu said:
Didn't Apple tout that the new screen was impervious to this kind of damage?
Actually, I think Zulu nailed the only important part of this thing.

Here. News. [http://www.dailymail.co.uk/sciencetech/article-2685143/Will-Apples-iPhone-6-indestructable-display-New-video-shows-sapphire-screen-bent-cut-gouged-keys-emerging-unscathed.html]

So, are we being lied to by the Daily Mail? Was it a paid advertisement that Apple made? Or Did Apple trot out one perfect phone that actually stood up to this treatment?

The link shows an animated gif of a man running a tip of a knife over it and then stabbing the screen. It was supposed to come out fine. Is gravity the only downside to Apple's new miracle screen?
 

Thaluikhain

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Just don't try microwaving it

http://www.buzzfeed.com/ryanhatesthis/do-not-believe-the-rumors-going-around-that-you-can-charge-y#1xmfycs

On the one hand, you'd have to be a bit thick/drunk to think that was a good idea, but spreading that is more than just a prank.
 

Laughing Man

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'Man drops phone'

Seriously? I'm not normally 'that guy' saying 'why is this news?' but - Jesus.
Not quite the news was actually man buys first Iphone 6 and opens box, THAT was what the news started out as, which in a whole new way really does rate as being quite possibly the most pathetic none news worthy event in the history of the Universe. The fact that he happened to drop it just added a comical tilt to what was a pathetically unnews worthy event.
 

Raziel

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So not only do they think an iphone being damaged from dropping is news, but people still actually line up over night to get phones? Thats depressing.
 

N3squ1ck

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Mar 7, 2012
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I dropped my Galaxy S2 some months ago and it stopped working, I want news about that too :S
 

MysticSlayer

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Flatfrog said:
MysticSlayer said:
People may drop their phones every day, but how often does the first person who bought the phone in a town drop it right after buying it and while being recorded doing so?
That sounds like a perfect opportunity for some actual probability analysis - I'd say the chances are actually pretty high. How many towns the size of Perth are there in the world? Thousands, probably. How many of them had 'first person in the town to buy an iPhone' being filmed? Probably most of them. What are the chances of said person dropping a phone? One in a thousand? That means there's probably several examples every time a new phone comes out.
I doubt it is really that much. Otherwise, given how this case has been circulating around the Internet (at least where I go), we can probably assume that a few more videos like this would have become popular over the years. That's not to say this is the first case of it happening, but it isn't like it is something you hear about every time a new phone comes out.

It doesn't bother me *that* much, but really, this is pushing the definition of news pretty far. I'd have thought even the Scottish referendum was more relevant to an entertainment news website than a guy dropping a phone on camera.
It is an odd piece of information for those interested in the smartphone industry, which is one of the biggest mediums for entertainment. It may not be super serious news, but it still is a relatively lighthearted, entertaining piece of news that touches on a subject (smartphones) that many people are interested in.

ObsidianJones said:
So, are we being lied to by the Daily Mail? Was it a paid advertisement that Apple made? Or Did Apple trot out one perfect phone that actually stood up to this treatment?
Having a sapphire screen would prevent almost all scratches, including those from a butcher knife or, in a more likely scenario, keys that are in the same pocket as the phone.

With that said, the iPhone 6 doesn't actually sapphire in its screens, though (apparently sapphire screens currently aren't durable enough to justify their costs on phones) [http://www.digitaltrends.com/apple/iphone-6-doesnt-sapphire-screen/], and that Mail article came before Apple made the change last month, so it probably isn't perfectly reflective of the current screen's durability. Still, though, the screens on the new phone are still supposed to be more scratch and shatter resistant than older models.
 

Parasondox

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BAAAAAA BAAAAAA BAAAAAAAA.

Sorry I couldn't help it. This is already a cult mentality, so when will Apple finally declare themselves as an organised religion?