First Xbox One TV Spot Forgets About Games

[Nurb]

By now anyone following gaming knows that sony and MS are going to rip you off any way they can; subs, DLC, fees, forced purchase of accessories, over-reliance on net connections, giving you less game for full price...

I think we should start saying now that anyone buying a next gen console can be blamed for making gaming worse because they know what they're getting into and they're giving the problem money

 

[idarkphoenixi]

Total amount of reasons Microsoft thinks you need to buy an Xbone as seen in the video:

- It has Skype
- It has football livestreaming

Yours now for the low, low price of only $499 (Only available with a purchase of Xbox Live Gold, NFL service not available outside of the U.S, subject to change at any time)

 

[DwRedux]

I think it's easy to forget that people who read the escapist and gaming sites in general, aren't a very big % of people who buys gaming consoles.
I am very much a gamer. but also a very big lover of NFL. I am very torn to be honest. And I think that most people looking for a new console will think as follows:
"All the big games will come for all consoles, but this one has NFL and Skype. Im getting the xbox"

 

[gamegod25]

Xbox One: Doing everything a Smart TV already does!

 

[Funyahns]

The funny thing about all this is. If you want to play fantasy, most people will do that on their smart phones. If someone watches football why turn on the xbox? Redzone channel is one of the best channels around for catching up on whats going on around the league. If you are wanting to check scores around the league it is hard to beat. Oh and if they are aiming for men who would not normally play video games but are sports fans then they have lost that market already.

 

[Meatspinner]

M$, just stick with following trends instead of establishing them.

You're terribad at it.

 

[Evonisia]

Maybe they saw the Diablo III for console advert and chose to try and not compete for "oddest video game advert".

 

[Mr. Q]

I'm surprised this hasn't been posted yet...


Sorry, Will. But the jackoffs at Microsoft needed to make room for useless tech that any other HD flat screen has to mouth-breathing dumbasses with too much money and not enough common sense.

 

[babinro]

I've got no problems with this whatsoever.
It's targeted marketing.

Not every McDonald's commercial showcases their entire lineup of burgers.
You have commercials that just promote $1.00 drinks all summer or fries, etc.

Microsoft would be foolish to make this their ONLY television spot prior to launch.

Note: I don't follow sports and so I can't speak on the effectiveness of this as a sports product commercial.
I couldn't even name one sports commercial that was memorable to stick with me.

 

[Fragglespank]

Did Sony just payed Microsofts PR team for this?

This is just hilarious bad. Really bad

Look I get it Sports is big in the USA yeah.. but really selling a gaming console without pointing out it actually does games. That sounds like Sony is paying Microsoft PR guys!

Who paid Sony's PR guys for these then?

http://www.youtube.com/watch?v=tHCr3Np8F3c

http://www.youtube.com/watch?v=gqkNPcUMffU

For the record, I'm getting a PS4. I just don't know why people are making a fuss about an ad during an American football game being aimed at people who like that sort of thing. Gamers already know about both consoles because we waste our lives on the internet, arguing about them and calling each other fanboys/girls for liking the 'wrong' one.

 

[Atmos Duality]

It almost sounds like Microsoft wants it to be a glorified Netflix machine.

Bullseye.

A GROSSLY OVERPRICED Netflix machine.
Though, from the looks of things NFL superfans are used to paying through the nose for everything anyway.

That commercial suggests that Microsoft knows that gamers aren't the Prime Suckers for their machine now.

 

[BehattedWanderer]

Seriously, ffs, is anyone surprised by this? Apparently playing games is the least important part of the Xbone's identity, and we've known that since the unveil at E3.

Honestly, I'm going to laugh myself into an asphyxiation coma if this bites them in the ass the same way that it did for Nintendo when they branched out from their core demographic, to build a one time high user base. Because that would be absolutely hilarious.

 

[RJ 17]

Snip.

Well you're welcome to believe it's not a false equivalency if you want to, doesn't change the fact that it is one though. The commercials are different in both message and audience. I already explained this difference, so I really have no desire to repeat myself.

 

[ThunderCavalier]

iPhone TV Spot Forgets About Phone Calls


Apple's new photo-centric iPhone ad focuses on the camera and video recording but excludes phone calls.

Back when the iPhone was originally announced there were some who took issue with the fact that Apple's presentation of its new phone was somewhat light on actual calling. In the years since, the company has made some arguable moves to rectify this. That said, if the device's recent North American TV spot is any indicator, it may still have some lessons to learn. While the ad does a fine job of highlighting features like photos, video recording and sharing, phone calls aren't mentioned once during the course of its sixty second run time.

Now granted, the point of this particular ad is to highlight the iPhone's photo related functionality to capitalize on the Instagram-fueled photo sharing craze. That's perfectly understandable, especially considering the fact that Apple has spent considerable oodles of money to beef up its camera functionality. That being the case, it takes an arguable PR risk in excluding phone calls completely from ads like this. This is potentially exacerbated when you consider that many of the features boasted by the ad are things that a lot of people already have access to. Personally, I'm not going to shell out $500 for photos and video recording. The promise of a new, more powerful phone, however? That's appealing. Then again, I live in a fairly phone-centric bubble. What do you think? Did Apple mess up with this ad or did it hit the money shot?

Yeah, the original article is just as stupid.

Dude, there are, like, 30 different kinds of phones out.

There are a total of three major gaming consoles coming out for this generation, six if you count the last gen stuff, seven if you count PCs, and nine if you count the 3DS and Vita. All of them tend to have very different gaming experiences. You can't exactly "enhance" a phone call beyond "it's a phone."

This, however, doesn't focus on gaming, which by and large is why most people even know the Xbox One exists. Not to mention what it's advertising is essentially a toned down Smart TV/PC hybrid where half its features don't even work outside of the states.

 

[Olas]

Can't we already watch football on our TVs now? What is the Xbox one for?

 

[gyroscopeboy]

It certainly caters to their target market: Rich 20-30 year olds with HUGE living rooms and blazing fast internet.

 

[emeraldrafael]

I feel like you could have still maybe done something with the madden series at least. Like say after watching the game how about playing it withy our friends and paired it all together. I can understand the reason this commercial was made this way for those alrady stated in the OP, but it does seem weird that you're trying to convince your key demographic (gamers) after how poorly your initial reception was and not mention games at all.

 

[Asuka Soryu]

Microsoft's trying to cling onto the TV crowd, the ones who'll spend money to have this crap glued together so they can watch TV like a religion, maybe it's because they're having trouble with the gaming crowd as of late, but the casual crowd won't see any problem with XBox One as long as it has the fewtballz.

 

[misg]

I got to say this focus on sports is concerning, it reminds me of an old saying. It's all fun and games til someone loses an eye... then it's a sport! I fear for the sight of xbox1 future owners...

 

[Strazdas]

The ad is confusing. it feels like it was made for ADHD victims. the person turns on his tv and his room transforms then he calls on skype to somoen who is outside on a bench watching a huge TV (still outside) and when he answers it suddenly becomes inside spaciuos villa home, which then trasnforms into yet another room. ALL THAT in a matter of 30 seconds with a bunch of other people walking around making noise.

Now what we actually saw: Kinect turnining on TV and Kinect making skype phone call. That is all. This is not an Xbox commercial, this is a "TV with micrphone". epescially sicne it didnt even have the Xbox in it to begin with.

Its a non issue, we know it has games for it. Duh.

Do you decide to buy gaming machines based on the advertisement on TV? No? Then maybe this ad wasnt meant for you, or people like you. So yes, this is an issue.

The Xbox brand is recognizable enough that people know it's going to have games.

Therefore they decide to start off by showing off it's other features.

SUrely you meant shortcommings. like - utter confusion, NHL support....

They would probably be interested in some sports-games as well, even if they're just an afterthought in the ad.
I mean, looking at that I'd think they're selling the tv. Do they even show the box?

Yes, if i didnt knew this was Xbox advertisement i would have though this is a (poor) TV ad.

To me this ad represents one of the main problems that gamers had with the console when it was first announced: no one was really interested in all the bells and whistles tacked onto the console. One of the marketing points for the XBone is that it isn't just for gamers, but rather it has so many uses that people completely uninterested in gaming could be interested in with this all-in-one device. The problem is that $500 is one hell of a steep "convenience charge" just to have all these things rolled into one device considering the fact that most non-gamers already have completely free access to all the extra features of the XBone, as such they're likely not going to be wanting to drop that kind of cash just to get something that does all of those things. All someone needs is a laptop and a TV (things that are quite common these days) and they've essentially already essentially got an XBone.

ITs worse than that. A non-gamer has two choices: he can buy a new smart TV for 500 dollars that does everything shown here, for free.
OR
A non-gamer can buy Xbone for 500 dollars, buy a cheaper non-smart TV (lets say 300 dollars) and pay xbox live gold subscription charges.

WHich one do you think is a better deal?

The only people profiting this are those who already have a non-smart HUGE TV that is so expensive Xbox and subscription is cheaper than getting new similar sized smart tv. however, if we count in the "Sell current one to cover half the cost" one needs to have 3 meters TV or something for this to be economically feasible.