Gindil said:
Even given to accounting for inflation, I believe that the reason the games industry isn't making more money is not only the recession, but the very fact that games are just too damn expensive.
Don't believe me? Linkage [http://www.mcvuk.com/news/39087/Comte-Games-pricing-must-change]
In the US, we have a little more disposable income compared to other parts of the world. What I would love to see is how you can effectively drive prices down on commercial games when there are plenty of alternatives.
NO, no, no NO.
Sale of games for ownership is NOT the only way that money can be made in gaming:
Subscriptions
Look at World of Warcraft. You buy the game but you PAY to get an online service.
Remember back in Novemeber 2009 Activision were bitching about Dedicated Servers being too expensive for Modern Warfare 2? Well how about they sell the game and then charge per for "tickets" or even "season passes" to access dedicated servers.
The upcoming PC game APB has a rather unique setup where you buy the game and get the first. what uh, 50 hours free? Then you pay for subsequent hours and or if you are a REALLY heavy user you pay for free passes for a given number of months.
Also, publishers have to realise that they can make up whatever numbers they like, the market will pay what it can bear. That's how capitalism works.
Sure they COULD sell each game at £90, no law is stopping them and I swear hand on heart I knew a manager of Gamestation that thought games should sell at that price... each game the same price as a console. His justification: no game should EVER make a loss, he ACTUALLY THOUGHT that every single game should break even. I said that the reason most games don't break even is those games are crap and deserve to fail.
But lets say that was done, then way fewer will be sold though that may not be a problem if the unit cost counteracts that. The problem comes as this will only increase the affect or re-selling of games.
One of the reasons the pre-owned market for games is so huge is that people cannot afford games new and when they do get them it uses up so much of their income they need to sell the game they bought to bankroll the next purchase.
Which is I think another reason why the Gamestation Manager was being selfish as greater cost of games means a much higher trade in rate, which is where they make most of their money.
One think I don't think he considers is £90 per game may even completely destroy the retail business and it goes almost 100% rental based. £90 is a just too large an investment for one person to make in one game, it only ever becomes cost effective by doing the rounds amongst dozens of different users.
I personally have huge faith in Steam's network and the pricing and special offers.