Games Workshop got a new logo

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Chimpzy

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And it's ultra-bland corporate. I don't even like GW that much, but that is just shiiiiiiit.


Someone got paid big bucks for typing Games Workshop in a word processor and putting it in Gill Sans or something.

Hold up

GAMES
WORKSHOP
GAMES
WORKSHOP

GAMES

WORKSHOP
Whaddaya think? Good huh? Can you feel the brand synergy?
 

BrawlMan

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And it's ultra-bland corporate. I don't even like GW that much, but that is just shiiiiiiit.


Someone got paid big bucks for typing Games Workshop in a word processor and putting it in Gill Sans or something.

Hold up

GAMES
WORKSHOP
GAMES
WORKSHOP

GAMES

WORKSHOP
Whaddaya think? Good huh? Can you feel the brand synergy?
They can go fuck themselves.
 

Bedinsis

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The first is full of primary colors and with a 3D effect. I suspect that helps emphasize that what they are selling are physical child-friendly objects as full of imagination as a children's toybox. The other is generic enough that this could be selling anything.

So I suspect we'll see Games Workshop going into the soap making business.

More seriously though, the original logotype is dated, so I could see a need for an update. What they ended up with feels incredibly generic however.
 

Burnhardt

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Does it really matter?
Games Workshop has been rebranding all their stores to just Warhammer since 2019.

Basically Warhammer has become public face, Games Workshop is now the corporate face.
 
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Chimpzy

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The first is full of primary colors and with a 3D effect. I suspect that helps emphasize that what they are selling are physical child-friendly objects as full of imagination as a children's toybox. The other is generic enough that this could be selling anything.

So I suspect we'll see Games Workshop going into the soap making business.

More seriously though, the original logotype is dated, so I could see a need for an update. What they ended up with feels incredibly generic however.
Child friendly? Oh no, Warhammer is lots of tiny, often sharp plastic or metal bits. Child friendly it ain't.

But why the old logo looks the way it does makes more sense if you see what kind of artwork their tabletop games had when the logo was first introduced.


The aesthetic isn't child-friendly. It's 80s power metal album covers.

Tho I agree the old logo is dated. It very much looks late 80s/early 90s. Because it is.
Games Workshop has been rebranding all their stores to just Warhammer since 2019.

Basically Warhammer has become public face, Games Workshop is now the corporate face.
Sure, I get that. Could've gone for something less boring tho. For all I know Games Workshop is an accounting firm. Just bland corporate slop, joining all the other brands that turned their logo into bland corporate slop.

 

Bedinsis

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Child friendly? Oh no, Warhammer is lots of tiny, often sharp plastic or metal bits. Child friendly it ain't.
I meant relatively. But sure, cut out the "child-friendly" from my post, it was a bit ill considered.
 

Worgen

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Whatever, just wash your hands.
Sure, I get that. Could've gone for something less boring tho. For all I know Games Workshop is an accounting firm. Just bland corporate slop, joining all the other brands that turned their logo into bland corporate slop.

Did they want to make their logos easier to read by ai or something?
 

Chimpzy

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Did they want to make their logos easier to read by ai or something?
I read somewhere that it's because of mobile. That companies are simplifying their logos, opting for sans-serif bolded types to make it easily legible on small screen.
 

laggyteabag

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I've started getting into Warhammer 40K again.

I've got a decent sized army of Astra Militarum (Imperial Guard) that I acquired from one of my brother's friends (who just left them at our house some 15 years ago, and then never collected them).

I was invited to a Warhammer social with a few colleagues after work, and i've been investing a decent chunk of time and money into the army since.

Most of the stuff is quite old by this point, and the quality of the paint was consistent with a 14 year old, so I have been stripping a lot of paintwork back so that I can start again.

I've played a couple of games with one of my friends on TableTop Simulator, but he is more of a competitive player, and has been absolutely shredding me with his world eaters.

More practice required. I think I need more tanks.
 

Agema

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Baneblades. You want Baneblades.
I remember many years ago when they buffed the Space Marines (+1 toughness or something?) and said that originally they seemed super tough but had been less impressive last few years. My friends who played said the reason the Space Marines had declined was that they were the only faction that had a load of tanks and vehicles. Once they got round to inventing that stuff for everyone else, it levelled the playing field.
 

Zykon TheLich

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I remember many years ago when they buffed the Space Marines (+1 toughness or something?) and said that originally they seemed super tough but had been less impressive last few years. My friends who played said the reason the Space Marines had declined was that they were the only faction that had a load of tanks and vehicles. Once they got round to inventing that stuff for everyone else, it levelled the playing field.
Those early Rogue Trader army lists and add ons were so weirdly all over the place. From the start, technically anyone could use anything, and you could basically just design your own vehicles.

Marines/Imperial Guard then got motorbikes, land raiders, jetbikes, landspeeders, dreadnoughts and grav attack vehicles while everyone else (which was basically orks and eldar at that point) got to use maybe a couple of stolen imperial bits. Orks had battle buggies, but they were shit.

Then imperials got predators and rhinos as well, everyone else (still just orks and eldar) got their own dreadnoughts, and everyone got robots, although Imperial were the only ones with any specific models, the others had to design your own.

The eldar got their own jet bikes and their own rules

Then the orks got Battlewagons, gobsmashas, and various weird custom vehicle options.

The marines/imperial guard had been designed early on and played from a fairly standard ruleset, as it were, whereas the later developed armies like orks and eldar had lots of weird special rules and weapons that kind of bent round the earlier ones.

Anyway, IMHO nothing beats an Imperial Guard assault squad armed with jump packs and vortex grenades. Except maybe an orbital bombardment of vortex missiles. Which you could do in the original rules.