squid5580 said:
It wasn't unforseen. That is why they put in the *.
Indeed, at least one developer has equated used games sales to piracy when viewed from the standpoint of revenue* going to the developer (and other costs like support requests from those same non-paying customers). So, outside of the piracy reasons, Project 10 dollar was likely squarely targeted at reducing/profiting from used game sales as well.
* New game money going back to the developer who made it, paying for their last several years of work or so: anywhere from $5-$20 of the $60 box if I recall correctly.
* Money from a recently released used game (i.e. games that are sold practically "as-new", and usually to the same target market that would buy the new game due to a minimal savings) sold at $55 that goes to the people who made it: $0
I can't fault Gamestop for making the most money with the least effort, as that's what companies are for, but they still have to play fair with their paying customers. And it's up to the people who do care about such things to make sure the people who deserve it get paid for their work. And it's up to us to make sure those people are informed about what's really going on as best as we're able.