HellsingerAngel said:
Ok, so I actually decide to indulge your request. I really don't know all that much about this, as you stated, so I got a basic grasp on how this stuff works. Please, correct this information if it's wrong, but this is what I've gathered:
What you've gathered isn't even wrong, to use the current vernacular. It's like describing baseball as a guy throwing a ball that another guy tries to hit with a stick... it's correct, as far as it goes, but vastly incomplete. You'll get a better feel for what an ARG is by reading up on individual games done in the past.
The Beast [http://en.wikipedia.org/wiki/The_Beast_(game)], arguably the first full-scale ARG... a promo for
A.I. that was better than the movie.
I Love Bees [http://en.wikipedia.org/wiki/I_Love_Bees], the famous/notorious promo for
Halo 2.
World Without Oil [http://en.wikipedia.org/wiki/World_Without_Oil], a "serious game" ARG exploring the consequences of "Peak Oil".
Last Call Poker [http://news.cnet.com/Last-Call-Poker-celebrates-cemeteries/2100-1043_3-5963346.html] (link to cnet.com) was an ARG written by Walter John Williams as a promo for
Gun, but also exploring how society copes with our mortality.
Why So Serious? [http://en.wikipedia.org/wiki/Why_So_Serious#Marketing] promoting, well, three guesses...
Maybe there are elements of LARP in it... but what describing it as "just another D&D" misses is the scale, both in depth and breadth, of the games. That's why I said the comparison is as unfair as dismissing
Counterstrike as just a fancy way to play "Cops and Robbers".
-- Steve
PS: In the interests of full disclosure I should say that I know people who've worked in some of the above ARGs.