I understand that the escapist runs ads and they've usually been so classy that I go out of my way to check them out (like the old beer & eve-online ads when it was more magazine style).
Recently there's been a batch of targeted ads (I know because I get them in Dutch) that look particularly garish compared to the nice design of the rest of the site or advertise in various underhanded ways. There's the fake greencard ad, that says you just won one and wants you to get a subscription to an expensive service that does nothing more than fillout the greencard lottery application for you, there's mobile ringtone subscription offers. Who would really buy 15 euros of ringtones each month if they knew that that's what they were buying? And there's a host of ads that lead to something very different than what you see.
They don't really fit with the escapists style.
Recently there's been a batch of targeted ads (I know because I get them in Dutch) that look particularly garish compared to the nice design of the rest of the site or advertise in various underhanded ways. There's the fake greencard ad, that says you just won one and wants you to get a subscription to an expensive service that does nothing more than fillout the greencard lottery application for you, there's mobile ringtone subscription offers. Who would really buy 15 euros of ringtones each month if they knew that that's what they were buying? And there's a host of ads that lead to something very different than what you see.
They don't really fit with the escapists style.