Well, this gets to the root of the problem with gaming, and what's holding it back. Greed among publishers who aren't content to make a profit, but want to biggest profits possible right now. I think a lack of long-term thinking is also an issue for publishers as truely allowing gaming to grow will eventually help their bottom line.
The thing is that the entire "games as serious entertainment" stance is hurt when you dumb them down to the lowest common denominator. It's difficult to argue that games aren't just for kids, when every game is being designed so someone on the level of a child can find it approachable. The problem is that games are not growing up, but having their age level retarded, or even regressed, in the pursuit of more money right now, as opposed to looking at the potential for what truely serious games can evolve into.
Likewise I think people tend to fail to look at the potential for competitive gaming. Right now games with competitive aspects are being developed to be approachable to everyone. Fighting games, shooters, and even strategy games are being created with the idea that the lowest common denominator can sit down and have some success, and startd doing impressive seeming things, right off the bat. Whether this is a "noob tube" or easy to perform fighting game moves with disproportionate amounts of power, the point is that you can't have serious competition with such things as a part of the game. It's like putting handicaps into pro sports to prevent players like Michael Jordan from dominating. Just imagine boxing if Mohammad Ali or Rocky Marciano had been forced to compete with one arm tied behind their back to make it fair for the other fighters.
Right now Korea has shown the potential for competitive gaming to become REALLY big time, and smart producers would realize that slowly cultivating it on that level, and turning it into an international competitive area would allow them to reap monsterous profits. Being the producer of games with a national level competitive player base, and which are going to involve large audiences allowing for the sale of national-level advertising and endorsement space, is going to reap massive profits. We see the potential here already since it's happening in some places already, yet the problem is that the temptation of the "noob tube" always beckons.