Arec Balrin said:
The question I'm left with is "How much better would the Avengers have had to be to get academy recognition?"
As the third highest grossing movie of all time it probably should have got some more nods, given that the Academy loves to reward box office success, but
The Avengers doesn't really aspire to be anything other than a really good superhero movie. I don't say that as a criticism - as Samuel Goldwyn once said, "Pictures are for entertainment, messages should be delivered by Western Union."
But the only two movies to have been bigger hits, both of which did clean up at the Oscars, did have something that gave them a veneer of 'respectability' -
Titanic was a romantic costume drama and
Avatar - although part of the despised sci-fi ghetto - had its eco-friendly message, as well as being directed (again) by James Cameron, who is very much a favourite of the Academy.
That said, this is still a really conservative year for the Academy. Perhaps they'll poke their collective heads out of their shells in 2015 long enough to give Peter Jackson some awards for the final instalment of the Hobbit trilogy, but I wouldn't even count on that given this year's nominations.
The odd thing is that the sci-fi ghetto is a relatively new thing. In addition to the technical awards it won
Star Wars got nominations for Best Director, Best Film and even Best Supporting Actor (for Alec Guiness) way back in '77. You'd think that 35 years on the genre would be more respected, not less.