We complain about Day 1 DLC, DLC which has too much of an impact on the game, DLC which divides the community ... Heck, there's a whole lot of stuff that can be done wrong.
I'd raise two major questions first:
A) What is the most consumer-friendly DLC you can imagine? Disregard corporate interests on this.
When will it be released?
How much does it cost?
What does it contain?
How can it be acquired?
...
B) What is the most company-friendly DLC you can imagine? Disregard consumer behavior on this.
How much revenue does it yield?
How is it distributed?
How is it produced?
...
I'd raise two major questions first:
A) What is the most consumer-friendly DLC you can imagine? Disregard corporate interests on this.
When will it be released?
How much does it cost?
What does it contain?
How can it be acquired?
...
B) What is the most company-friendly DLC you can imagine? Disregard consumer behavior on this.
How much revenue does it yield?
How is it distributed?
How is it produced?
...