Has anyone else noticed this?
Google Search has become awful. These days I do a Google Search, and even after I've got past the obfuscation of AI summaries, advertised content and pointless additional Google searches ("People also ask..." - no they probably don't) what it gives us as consumers is increasingly shit. There are organisations evidently fantastic at gaming the Google search - I can't see any other reason low rent web news junk like Forbes keeps popping up high in the rankings, and Google seems incapable of or unwilling to bother doing anything about it.
I know Google got worse because it wanted more advertising revenue so gimped its own product so that customers had to spend more time searching. But I wonder whether Google isn't deliberately running down Google Search so it can push users into using the AI summary.
I've been trying out other search engines recently, and I can't help but feel that the main reason most people are still using Google Search is inertia because they got used to it. I don't think it does a significantly better job than its competitors any more, plus with the downside that as a user we have to put up with a lot of shit to get through to the actual search output.
Google Search has become awful. These days I do a Google Search, and even after I've got past the obfuscation of AI summaries, advertised content and pointless additional Google searches ("People also ask..." - no they probably don't) what it gives us as consumers is increasingly shit. There are organisations evidently fantastic at gaming the Google search - I can't see any other reason low rent web news junk like Forbes keeps popping up high in the rankings, and Google seems incapable of or unwilling to bother doing anything about it.
I know Google got worse because it wanted more advertising revenue so gimped its own product so that customers had to spend more time searching. But I wonder whether Google isn't deliberately running down Google Search so it can push users into using the AI summary.
I've been trying out other search engines recently, and I can't help but feel that the main reason most people are still using Google Search is inertia because they got used to it. I don't think it does a significantly better job than its competitors any more, plus with the downside that as a user we have to put up with a lot of shit to get through to the actual search output.