The problem with living world, and guild wars 2 in general, is that the story is really poorly written. The game itself is a lot of fun, but almost everyone who plays it hates the main campaign story. So they do dungeons, boss fights, etc. as you would expect from an MMO, and that's fine, but this big focus on a "living world" story when writing is the game's biggest weakness. It just seems dumb to me.