Hard Hitting Viral Video Released Depicts Terrifying Near Future
Released onto Youtube, the video, cryptically labelled "WEB_EU_UK_x264.mov" appears to be, on first glance, a genuine documentary about a current affairs scandal involving the medical augmentation industry and it's monopoly over it's clients.
The company named, Sarif Industries, may spark familiarity in some who have kept appraised on the material in question.
This video itself bears no references to the material in question. It depicts a chilling future, with human beings augmenting perfectly capable bodies in order to "improve" themselves and keep ahead of the game. A father with a prosthetic arm plays catch with his son, a traveller uses artificial iris implants to capture photographs of his sight and send them to a friend.
All seemingly beneficial, until it is noted that all augmentation users are dependent on an anti-rejection drug manufactured by Sarif Industries. This addictive and expensive product is held on monopoly, causing exponentially increasing prices to ever poorer clients. Homeless businessmen, previously successful careers taken to tatters and peoples' very lives endangered by the augmentations sought to improve their lives. Riots ensue as people struggle to resume their lives as they once knew without ties that bind them to the financial burden of augmentation.
This is, of course, viral marketing of the subtle kind for a very different product altogether. One that many people on this site know well. I won't spoil it for you, if you don't know; simply revel in the production values of this spectacularly cutting documentary and wait for someone to spoil it in the comments below.
Released onto Youtube, the video, cryptically labelled "WEB_EU_UK_x264.mov" appears to be, on first glance, a genuine documentary about a current affairs scandal involving the medical augmentation industry and it's monopoly over it's clients.
The company named, Sarif Industries, may spark familiarity in some who have kept appraised on the material in question.
This video itself bears no references to the material in question. It depicts a chilling future, with human beings augmenting perfectly capable bodies in order to "improve" themselves and keep ahead of the game. A father with a prosthetic arm plays catch with his son, a traveller uses artificial iris implants to capture photographs of his sight and send them to a friend.
All seemingly beneficial, until it is noted that all augmentation users are dependent on an anti-rejection drug manufactured by Sarif Industries. This addictive and expensive product is held on monopoly, causing exponentially increasing prices to ever poorer clients. Homeless businessmen, previously successful careers taken to tatters and peoples' very lives endangered by the augmentations sought to improve their lives. Riots ensue as people struggle to resume their lives as they once knew without ties that bind them to the financial burden of augmentation.
This is, of course, viral marketing of the subtle kind for a very different product altogether. One that many people on this site know well. I won't spoil it for you, if you don't know; simply revel in the production values of this spectacularly cutting documentary and wait for someone to spoil it in the comments below.
