I have kept quiet about this for a while, simply because I know I think social games are not fun to me, and I don't even classify them as games. However, there seems to be much talk about how Zynga has triumphed over game companies like EA and Activision, and how they should "be taking several leaves out of Zynga's book."
So, my question to you is why do you think people even like games like farmville? Do they need the most basic form of what I could scarcely call a game? Even checkers is fun, and the rules and play are basic.
Now, personally I don't think gaming companies should be taking any ideas from companies like Zynga. When I look at a game like Starcraft 2, Portal, World of Goo, etc they all are fun to me. They all involve achieving something, and they make the journey to the end fun and interesting. Games like farmville involve plowing your field, planting crops, harvesting crops, plowing your field..... etc. All for what? To plant more crops so you can buy useless things that don't help you in the game or do anything. They are just there.
So, my question to you is why do you think people even like games like farmville? Do they need the most basic form of what I could scarcely call a game? Even checkers is fun, and the rules and play are basic.