This isn't news, this isn't wholly accurate, and this isn't a bad thing.
We found this out at BotCon in June last year. At that time, we were shown the less complicated stop-gap Beast Hunters toys, upscaled version of the little $5 and $10 Cyberverse toys. We were told that these were not wholly indicative of the future of the main lines, but meerely something that was knocked together for the tail-end of BH. We were also told that we'd still be getting more complicated toys aimed more at collectors, but they'd all be in the Generations line.
And this is all sorely needed. These toys are supposed to be for kids age 5. Some of the toys from the last few years - especially Revenge of the Fallen and Prime, but in general pretty much everything since the movie lines started - were very complicated. There's a lot of stuff that I, a grown adult with hundreds of Transformers, have problems with. Many times over the last few years I've just held a toy and thought 'kids must hate this'.
And simple isn't bad. Cybertron was mostly simple, but produced some awesome toys, including arguably best Optimus toy. Armada likewise, with Animated being closer to 50/50. Also, G1 toys weren't intricate or complicated in any way. Even those basic $5 Cyberverse toys are more complicated than most of G1 toys. Toy technology has come on so far as to be incomprehensible to someone who's not played with a toy since the 80s.