Lame and looks like another shock tactic, which people are taking way too seriously. Now that video games are mainstream, it seems gamers now read like the mainstream and fear like the mainstream and love sensationalism just like the mainstream. How creating moral panic over "Hatred" the video game is any different than the disporportionate Ebola coverage currently rousing the fearful public is beyond me.
And whether people like to admit it or not, yes, there is a market out there consisting of entitled, frustrated masculinity spitting venom that "political correctness" forces them to act like decent human beings and utter phrases like; "I'm not racist, but..." ironically oblivious to their obvious racial contemp. Can't blame a game company for recognizing human folly and exploiting it.