Malygris said:
Okay, so here's the 64 bazillion dollar question then: Since, based on our rigorously scientific examination of the topic, it's quite clear that gamers prefer releases be more of a balanced, year-round affair rather than the current holiday-focused model, why does the industry continue to lean so heavily on the October-December quarter?
I would assume analysts like Mr. Pachter inform them this is the time to sell sell sell. To be fair, even though most gamers AREN'T children, that impression remains. Furthermore, even if your not a kid, the Holidays are the time to give and recieve gifts, and money that is usually held onto tends to flow freer. What these companies MISS is they are putting themselves into direct competition with all these other products- it turns into a horse race, and only one or two winners can get put out to stud. The rest make do till another day or get sent to the Glue factory. Coming out alongside a giant has ruined many a great game that, if allowed to come out on it's OWN time, would have done great (Mirror's Edge anyone?)
Everyone is locked into this mentality that the holidays are the retail boom, and people are less likly to spend money in February, but what they miss is that games are not like movies. They don't go away 2 weeks after their initial release. Of course there is always a start up boom, but NO one thinks to provide consistant advertisement and support - Ad's follow a game up to it's launch usually, and a month or so after, then vanish. Publishers gun to get the lion's share of their sales in the initial splash, but frankly I and I think other gamers are increasingly WAITING to see how all the reviews pan out and not buying games on release date, or at the very least showing restraint. And if we're agreeing that most gamers are not children, as most figures suggest gamers ate 18-30 and that these games aren't MADE for children, we can perhaps expect our consumers to exercise SOME intelligence.
Current market strategy is short sighted, with producers wanting to make as much on their investment as swiftly as possible. What they fail to see is that longterm sales strategy and countinued support makes for more successful games. Case in point, Valve.
Infact, I probably could've just said vALVE instead of all of that crap I just did.
Valve, bitches.