I tend to get attached to certain names, both real and fictional. Sometimes there are themes, like I have an entire family named by colors.
The most recent name I got attached to was Sylvia, likely spawned from my mind subconsciously mixing the names Sepia and Silver. For a week or two that name was burned into my mind, until I created a well needed character to host it. Previously I've been attached to names like Lyric, Saiteki, Meirah, Hiikuro, and others.
I find it quite easy to come up with names, I usually just spend about ten minutes thinking about possible names for a character and then use the most ideal name I can come up with. I go with my gut when deciding what name to use. I tend to use either english names, japanese names, non-language names, and quite a few names spawned from a fictional language I once made.
Though, related, for place names, it is harder. I dislike "random" names when it comes to places, so I tend to use real words instead, often using several different naming styles to keep places more unique. I'm not entirely satisfied with my method for this yet though, as I want to keep my naming scheme for places more themed and rely less on suffixes like "lake" and "plains".