I think this is part of the reason why when EA started to try to make a pass at the "indie" scene, many people's responses was a fire-breathing "F$%& YOU!!!!!!"I'd put, "Stop buying and liquidating beloved studios" on this list, but honestly I don't think there are many independent studios left, so that advice doesn't really apply anymore.
There may not be many independent studios left, but if the little guys are left alone, some of them might become something more recognizable as a studio. If they're left alone.
In the broad sense, I think most of EA's troubles can be boiled down to: what has being a fan of [franchise] gotten you?
What has being a fan of Battlefield gotten you? A buggy, unstable game that wanted more of your money.
What has being a fan of Dead Space gotten you? Being told that 4,999,999 more of you needed to buy what many consider the weakest game of the series if you ever wanted to see it again.
What has being a fan of SimCity gotten you? A demand you log into EA's inadequate servers so you could experience product branding and traffic congestion from badly planned AI.
What has being a fan of Command & Conquer gotten you? A series that faded with a whimper into a bad attempt at multiplayer e-sports and a continual undead moaning from an alleged online-only spinoff.
What has being a fan of Plants vs. Zombies gotten you? The abandonment of the original platform for mobile freemium money, the unceremonious dismissal of the game's creator, and a series of mediocre third-person shooters.
...And on. And on. And on.
You know that scene in the movie where the bad guy says "You will learn the price of your loyalty...!" before crushing someone's windpipe? The crushee is supposed to be someone on the good guys' side, not one of their own henchmen. That's, like, Villain 101.
EA has spent the last decade and a half or more showing their own customers that the price of loyalty was punishment.
I would like to see them get out of the habit. (EA has made good games in the past, and they may well in the future.) But I am no longer even a little bit willing to take that on faith. Expressing that I am not going to passively put up with their business policies by way of not buying their products has actually become something approaching moral high ground.