I recently read this [http://www.edge-online.com/news/xbox-360-less-than-%C2%A3100] article by Edge Magazine, which talks about UK supermarkets considering selling games consoles and big games for a loss to entice customers to shop there.
You'd think obviously this is great for UK gamers as we consider the games we buy now as overpriced and the supermarket is the only one making a loss.
Wrong: supermarkets have a sales technique where if they intend to make a loss they beat down their supplier to a much lower deal, so not only are the supermarket making a loss but also the publishers are as well; effectively beggaring the publisher.
There are negative ramifications to aggresive sales tactics, but there is also positively huge benefits to the consumer (which may only be temporary).
So do you think it's a good idea or a threat to the game's industry?
You'd think obviously this is great for UK gamers as we consider the games we buy now as overpriced and the supermarket is the only one making a loss.
Wrong: supermarkets have a sales technique where if they intend to make a loss they beat down their supplier to a much lower deal, so not only are the supermarket making a loss but also the publishers are as well; effectively beggaring the publisher.
There are negative ramifications to aggresive sales tactics, but there is also positively huge benefits to the consumer (which may only be temporary).
So do you think it's a good idea or a threat to the game's industry?