http://www.channel4.com/news/articles/world/husbandhunting+bra+a+right+hit/3143407
Triumph is keeping abreast of Japan's singles market by making a specially-designed bra for women whose biological clocks are ticking.
The "husband-hunting" bra has been manufactured by the international lingerie firm amid Japan's falling marriage rate and with the age of the average bride now 28 or over.
Triumph publicist Keiko Masuda said of the bra, which features a self-set counter: "First you decide your target time or deadline until marriage and the countdown clock will start.
"Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and The Wedding March begins."
She added: "Japanese women are becoming more aggressive than men, working actively to make marriage happen, whereas in the past it was men who led women towards marriage. The roles have switched completely."
Japanese government statistics show nearly 57 per cent of women under 34 are unmarried and strategic marriage-hunting enterprises have blossomed.
Some 3,800 firms have Japanese match-making businesses, making a market for a beau-targeting bra a no-brainer. Once the wedding deal is done, though, the bra includes a holder for the family seal and a pen to sign a pre- or post-nuptial agreement.
EDIT: So I saw this article and wondered what you the escapist think? Are you pro woman being more assertive when it comes to finding a spouse? Or do you like to be the one making all the moves when attracting the opposite sex?
Also if there is anybody on here is from Japan or living there now could you share some light on how difficult it is to find a man? Have there been previous examples of this sort or marketing? And should the rest of the world follow suit?
Triumph is keeping abreast of Japan's singles market by making a specially-designed bra for women whose biological clocks are ticking.
The "husband-hunting" bra has been manufactured by the international lingerie firm amid Japan's falling marriage rate and with the age of the average bride now 28 or over.
Triumph publicist Keiko Masuda said of the bra, which features a self-set counter: "First you decide your target time or deadline until marriage and the countdown clock will start.
"Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and The Wedding March begins."
She added: "Japanese women are becoming more aggressive than men, working actively to make marriage happen, whereas in the past it was men who led women towards marriage. The roles have switched completely."
Japanese government statistics show nearly 57 per cent of women under 34 are unmarried and strategic marriage-hunting enterprises have blossomed.
Some 3,800 firms have Japanese match-making businesses, making a market for a beau-targeting bra a no-brainer. Once the wedding deal is done, though, the bra includes a holder for the family seal and a pen to sign a pre- or post-nuptial agreement.
EDIT: So I saw this article and wondered what you the escapist think? Are you pro woman being more assertive when it comes to finding a spouse? Or do you like to be the one making all the moves when attracting the opposite sex?
Also if there is anybody on here is from Japan or living there now could you share some light on how difficult it is to find a man? Have there been previous examples of this sort or marketing? And should the rest of the world follow suit?