deadish said:
Elementary - Dear Watson said:
Surely it's common knowledge for this too? When I see David Beckham wearing an Addidas hat I say 'oh, he must have been paid by Adidas.' But when I see a game being displayed or shown on a particular console I think 'oh, they must have been paid by that consoles manufacturer.' Noone has ever told me I just presume...
Surely it's a non issue, right? How is it unethical? A company paying to get their product seen... how is that different to product placement anywhere else? How is that manipulative?
The "official" reason for advertising is to increase awareness of your product - people can't buy it if they don't know about it.
When it get's manipulative ...
http://www.youtube.com/watch?v=hv3qPM8BLdE
well, less just say it become quite the grey area.
While society tolerates manipulative advertisements. Pushing it too far can earn the companies a PR black eye - e.g. advertising to easily influenced young children; banned in some countries.
That isn't manipulative. Besides that is a comedy bit that is over exaggerating what companies say to get you to buy their product, it maybe pandering to situational feelings and just random situations that involve the product, but I wouldn't really call it manipulative.
Companies have to do something to get people to buy their product. They can't just say, our product is proven and good for use. At most that would only get a couple of percentage points of people to switch.
The world of marketing and sales is about:
1.)Creating a better light for your product to be in.
You and your competitor(s) may have the exact same product that both are pretty much identical, so in the end it comes down to who can paint the picture of their product better; who can appeal to the consumer's emotions better.
2.)Marketing to the right demographic, but also to the widest amount of them.
Chances are that, you can't reach all demographics, because many times making one happy will piss off the other. A company has to pay attention to the middle road, is the people in between two demographics big enough.
Microsoft playing to the sports and TV/movie loving demographic with the Xbox One. It will still have games, because it is a console for games. They are counting on the middle demographic of people that like sports and TV and/or gaming and don't mind the Kinect and other "negative" points to some gamers. They are weighing the loss of some core gamers, to the gain from all the extra entertainment points.
All things considered, as much as people want Microsoft to fail because of the things it is doing, and how it is marketing, it isn't going to happen. They will still have a margin that will keep giving them money, and any losses will be balanced by their gains from new comers.
That is what happened with Nintendo and the Wii. Nintendo alienated a large chunk of the core market, but with all the family and casual people they picked up, along with the core people that didn't mind the console and liked the newness of it, they made a killing because the gains out stripped the losses.
The reason I say that what you point out isn't manipulative, is that the word brings the image of harmful, that what a company does with their advertising, will actually hurt someone. Which in most cases, such advertising doesn't, and any that truly is harmful, will get removed/have action taken against it.
And really, even if the Xbox One destroyed the used games market as we see it now, it isn't a harmful thing. It is just bringing the games market up to the monetary standards of all the other industries, TV/movies, music, books, etc.