I have a friend that had never heard of Demon's Souls. I borrowed it so we could play it on his system one afternoon, as my friends and I usually link up on Friday nights to play video games. I ask him if he had ever heard of it, no, if he wants to play and he says, "No, I don't like the sound of that game." I ask him why, "It just doesn't sound like a game I would like to play." This happens with basically every game we introduce to the guy(RE5, Valkyria Chronicles, Freedom Fighter, Soul Calibur, Battlefront 2, and onwards. ) He has to see people actually playing the game and enjoying themselves before sitting down to play, and if he loses just once, he throws the game down and says he doesn't like it.