IHOP changing its name to ...IHOB

[immortalfrieza]

I guess they wanted to kill all those "one legged waitress" jokes. Either that or this is just a blatant advertising stunt to bring in customers that will fail utterly.

A riddle for the ages...

 

[Asita]

I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

*raises hand* Mind you, I care because marketing and branding are my jam and it's interesting to see longstanding brands try to reinvent themselves. Sometimes it's a natural transition that had been in the works for years (see Dunkin Donuts transition to "Dunkin"), other times you wonder if they ever thought through the ramifications (see Pizza Hut's attempt to brand itself "the Hut"[footnote]Anyone even passingly familiar with Star Wars should know why that was a poor branding choice[/footnote]). In cases like these it's a delicate balancing act between adapting to the changing market and maintaining the core competencies that set you apart from the competition. Personally, I worry that in this case the shift dilutes their brand by trying to distance the company from those competencies that have defined it for so long. It feels a bit like Oldsmobile's "Not your father's Oldsmobile" campaign in that respect.

 

[Elijin]

Question, are there any IHOPs outside of the American continent?

I ask because it's supposedly the International House of Bancakes yet it seems very regional.

I googled it because I was also curious:

The company has 1,650 locations in North America, Latin America, the Middle East, Southeast Asia, and Oceania

 

[Canadamus Prime]

I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

*raises hand* Mind you, I care because marketing and branding are my jam and it's interesting to see longstanding brands try to reinvent themselves. Sometimes it's a natural transition that had been in the works for years (see Dunkin Donuts transition to "Dunkin"), other times you wonder if they ever thought through the ramifications (see Pizza Hut's attempt to brand itself "the Hut"[footnote]Anyone even passingly familiar with Star Wars should know why that was a poor branding choice[/footnote]). In cases like these it's a delicate balancing act between adapting to the changing market and maintaining the core competencies that set you apart from the competition. Personally, I worry that in this case the shift dilutes their brand by trying to distance the company from those competencies that have defined it for so long. It feels a bit like Oldsmobile's "Not your father's Oldsmobile" campaign in that respect.

Yeah for some of them it makes you wonder who in their marketing department thought it was a good idea. Someone completely out of touch presumably. It similar to Best Buy redesigning their logo a couple of months ago. The old one is recognizable and eye catching, the new one is bland and unremarkable.
Regardless, a company rebranding itself for whatever brain-dead reason doesn't seem worthy of a social media freak out.

 

[Saelune]

I guess they wanted to kill all those "one legged waitress" jokes. Either that or this is just a blatant advertising stunt to bring in customers that will fail utterly.

A riddle for the ages...

Nah, it is the next part of the joke. She got a new fake leg, but she is not used to it, so 'I hob...' *falls over before finishing the word hobble*

I mean, it needs some formatting work, but it is there.

 

[KoudelkaMorgan]

I thought this was a joke, because the first I heard of it was in a tweet that had a gif of them becoming the Infinite House of Bitches. I never get pancakes there anyways. Crepes are just better.

 

[Palindromemordnilap_v1legacy]

International House of Bananas is livid

 

[Neurotic Void Melody]

I thought "IHop" was going to be some stupid Apple pedometer device for the kiddos. "IHob" would be for kiddos with a leg injury.

You Americans and your obsession with food shit and their accompanied corporate chains.

 

[Bobular]

Came on to see what IHOP even was. Is International House of Pancakes even international? I've never heard of it, therefore it doesn't exist where I am, therefore it doesn't exist outside of America, therefore it isn't international.

I feel like I should sue them over the false advertising in their name and force them to change their name to AHOB, American House Of Breakfast, but then again who includes 'of' in their abbreviation? So it should be AHB, but then Abha Regional Airport would sue them over using their abbreviation. So the only real solution here is for them to just close down.

 

[EvilRoy]

Came on to see what IHOP even was. Is International House of Pancakes even international? I've never heard of it, therefore it doesn't exist where I am, therefore it doesn't exist outside of America, therefore it isn't international.

I feel like I should sue them over the false advertising in their name and force them to change their name to AHOB, American House Of Breakfast, but then again who includes 'of' in their abbreviation? So it should be AHB, but then Abha Regional Airport would sue them over using their abbreviation. So the only real solution here is for them to just close down.

We have them in canada. Its where pride goes to die. Also theres one menue item that claims to be traditional crepes so we can pretend france or sweden or whatever is in on it too.

And finally:

INTERNATIONAL HOUSE OF BUTTS AMIRITE

 

[n0e]

What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Or Denny's or Taco Bell. You tend to have rather low standards when you're drunk and hungry.

 

[DANEgerous]

Bourbon! GodI hope it is Bourbon.

 

[DANEgerous]

What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Or Denny's or Taco Bell. You tend to have rather low standards when you're drunk and hungry.

Stonned and hungry is way worse. I have people that deliver groceries and they have what they literally refer to as stoned orders. Beer, Quackamole, Chips, Candy and if itis late or they are Gamers Coffee and Redbull.

 

[Vanilla ISIS]

Can't wait for 5000 lazy comedians to make the IHOBO joke.

Question, are there any IHOPs outside of the American continent?

There are some in the UK.

 

[COMaestro]

Amazingly, the official meaning of the B is Burgers. They're trying to promote their burgers now, over their breakfast options. SMH.

 

[Elijin]

Amazingly, the official meaning of the B is Burgers. They're trying to promote their burgers now, over their breakfast options. SMH.

That's....not accurate.

The B is for burgers. To promote their (new?) burger range. Temporarily. The whole thing was a publicity stunt. It's still IHOP.

 

[COMaestro]

Amazingly, the official meaning of the B is Burgers. They're trying to promote their burgers now, over their breakfast options. SMH.

That's....not accurate.

The B is for burgers. To promote their (new?) burger range. Temporarily. The whole thing was a publicity stunt. It's still IHOP.

Of course it's a publicity stunt. Doesn't change the fact that I saw it reported on the news that the B was for burgers.

http://www.businessinsider.com/ihop-ihob-promotes-burgers-review-2018-6

Unless you are objecting to my description of "over their breakfast options" which I will grant you was hyperbole.

 

[Zontar]

https://twitter.com/Wendys/status/1006198612349673473

Reminder that Wendy's continues to serve savage with no chill.

 

[DANEgerous]

Amazingly, the official meaning of the B is Burgers. They're trying to promote their burgers now, over their breakfast options. SMH.

In other news it turns out a company's stock can go into the negatives as IHOPs are found abandoned by their entire staff found running a Burgerking across the street for no pay and a shot at a new job.

 

[Natemans]

My biggest reaction to seeing the iHOB logo was "oh hey, Watchmojo" lol