I really dont see whats the big issue enthusiast will always buy the biggest better thing out there, so is not like they gonna be "switching" CPUs because there a no "better" CPUs and by the time a truly better cpu arrives you can bet your ass is gonna be on a different socket, and whit intel and amd constantly changing sockets normal people whit modest computers cant really change CPU for better performance either (looking at you 1155 socket), son endline very few people is changing CPUs, if they put out 3 models one for enthusiasts one for productivity and one for browsing and basic uses in the long run it can be even better whit increased peformance and reduction if the problems of the actual "bridge" between the cpu and the mobo, the only real risk here is for the people who buys cheap mobos and psus and are constantly changing theyr broken mobos keeping the cpus and ram, (quality well installed mobos whit good psus and proper electrical protection will last FOREVER. my 20 years old first pentium is still up and running as the registering machine in my store, also my P4, dual core, quad core, and my first i7, ALL of them perfect running conditions whit years upon years of use on them)
