Is EA Really That Evil?

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LaSelaMelvins

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Everyone here says they are not evil but instead acerbically greedy, so either everyone here is wrong or the Internet is drunk. I'm inclined to believe the latter.
I've also seen much talk of Activision and Capcom being rivals to EA in terms of sheer nutbusting incompetence, in some form or another. What I'm getting from this is that EA is a larger company than either Activision or Capcom if they have the money to buy out studios but I can't be sure without returning to observe stock portfolios. It also begs the question "but what if EA buys Activision? Would the modern video gaming industry collapse in on itself?"
 

jklinders

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the hidden eagle said:
Lightknight said:
the hidden eagle said:
Lightknight said:
It's not that they're evil, perse. It's that they would do absolutely anything for money. I think the word is greedy. That's not inherently evil.
When you are greedy to the point of being assholes to your customers or anyone who criticizes you then it's no surprise some people think your company is run by villians.
I think EA would prefer "super villains".

But no, that's not evil. Evil is hiring slaves to produce your products. It's not being a shitty company that pushes their customers to not want to buy from them.

Evil has more weight to it than that. EA is just a bad company that only cares about the bottom line. Those types of companies are a dime a dozen. At least EA isn't breaking the law (as far as we know) like so many other companies are to improve that bottom line.

What's more is that EA's more recent backtracking of actions isn't because they're being less greedy. It's that they've learned that being so overtly greedy impacts their bottom line and so they're pulling back those actions which make it the most obvious.

Non-customer friendly/Greedy =/= evil.
Actually EA is guilty of fraud and false advertising which are major crimes in the business world,they also were taken to court for making spyware in Europe when Origin was first implemented.

As for hiring people to act as slaves....EA has been guilty of overworking their employees in the past and several development teams had left the company because of it,they force their remaining teams to push out games that aren't ready or put in features that are designed to gouge money out of their customers and when the eventual backlash happens EA forces the game dev to take the fall for them.

Not to mention they have a monopoly on all sports games and currently the owners of the Star Wars IP so that's another monopoly for them.
If false advertising really was a major crime in the business world then there are no businesses that are not guilty. How many "Best Pizzas in New York" are there?

As long as a dev team or it's employees have freedom to leave and are being paid for their work then it's not slavery. Being overworked=/=being enslaved. Fuck, I'm overworked as are most of my co-workers but I don't call myself a slave. Practically everyone who has a job these days has more work than time. Let's just call all employers slavers shall we?

I've seen non EA sports games. They have the distinction of sucking even more than the recycled garbage EA puts out year after year. But their existence puts the lie to the whole monopoly argument. MLB 13 the Show immediately comes to mind. I don't really get why anyone would buy the same title with a few names swapped out year after year, but this kind of consumer stupidity is begging to be exploited.

Lucasarts previously had the license for all things Star Wars so I guess that was horrible too? Not that I am happy that EA owns the rights now but there is hardly anything wrong with owning the license to use IP. I'm really not opening up the can of worms that is IP but they are operating in a legitimate legal framework here. It needs an update but I will not be the one to suggest we throw the rules out without a better idea ready to take over.
 

jklinders

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the hidden eagle said:
jklinders said:
the hidden eagle said:
Lightknight said:
the hidden eagle said:
Lightknight said:
It's not that they're evil, perse. It's that they would do absolutely anything for money. I think the word is greedy. That's not inherently evil.
When you are greedy to the point of being assholes to your customers or anyone who criticizes you then it's no surprise some people think your company is run by villians.
I think EA would prefer "super villains".

But no, that's not evil. Evil is hiring slaves to produce your products. It's not being a shitty company that pushes their customers to not want to buy from them.

Evil has more weight to it than that. EA is just a bad company that only cares about the bottom line. Those types of companies are a dime a dozen. At least EA isn't breaking the law (as far as we know) like so many other companies are to improve that bottom line.

What's more is that EA's more recent backtracking of actions isn't because they're being less greedy. It's that they've learned that being so overtly greedy impacts their bottom line and so they're pulling back those actions which make it the most obvious.

Non-customer friendly/Greedy =/= evil.
Actually EA is guilty of fraud and false advertising which are major crimes in the business world,they also were taken to court for making spyware in Europe when Origin was first implemented.

As for hiring people to act as slaves....EA has been guilty of overworking their employees in the past and several development teams had left the company because of it,they force their remaining teams to push out games that aren't ready or put in features that are designed to gouge money out of their customers and when the eventual backlash happens EA forces the game dev to take the fall for them.

Not to mention they have a monopoly on all sports games and currently the owners of the Star Wars IP so that's another monopoly for them.
If false advertising really was a major crime in the business world then there are no businesses that are not guilty. How many "Best Pizzas in New York" are there?

As long as a dev team or it's employees have freedom to leave and are being paid for their work then it's not slavery. Being overworked=/=being enslaved. Fuck, I'm overworked as are most of my co-workers but I don't call myself a slave. Practically everyone who has a job these days has more work than time. Let's just call all employers slavers shall we?

I've seen non EA sports games. They have the distinction of sucking even more than the recycled garbage EA puts out year after year. But their existence puts the lie to the whole monopoly argument. MLB 13 the Show immediately comes to mind. I don't really get why anyone would buy the same title with a few names swapped out year after year, but this kind of consumer stupidity is begging to be exploited.

Lucasarts previously had the license for all things Star Wars so I guess that was horrible too? Not that I am happy that EA owns the rights now but there is hardly anything wrong with owning the license to use IP. I'm really not opening up the can of worms that is IP but they are operating in a legitimate legal framework here. It needs an update but I will not be the one to suggest we throw the rules out without a better idea ready to take over.
Last time I checked hyped up ads don't equal false advertising,however things like lying about your product being functional when it really isn't is false advertising which is punishable by use of severe fines and lawsuits.

Also every single football game that licensed by the NFL is also under EA's control,and the difference between LucasArts and EA is Gearge Lucas is the creator of the Star Wars IP and has the right to all trademarks.You can try to make excuses all you want but in terms of anti consumer behaviour EA is one of the worst culprits and before their recent attempts at goodwill were openly proud of it.
Who's making excuses? Not me. You are making an argument that EA is evil. You are arguing that those who disagree with that are part of the problem. But you cannot come up with a compelling argument that your opinion is correct in the face of opposition to that opinion.
e·vil (vl)
adj. e·vil·er, e·vil·est
1. Morally bad or wrong; wicked: an evil tyrant.
2. Causing ruin, injury, or pain; harmful: the evil effects of a poor diet.
3. Characterized by or indicating future misfortune; ominous: evil omens.
4. Bad or blameworthy by report; infamous: an evil reputation.
5. Characterized by anger or spite; malicious: an evil temper.
n.
1. The quality of being morally bad or wrong; wickedness.
2. That which causes harm, misfortune, or destruction: a leader's power to do both good and evil.
3. An evil force, power, or personification.
4. Something that is a cause or source of suffering, injury, or destruction: the social evils of poverty and injustice.
adv. Archaic


I took the liberty of italicizing for the one part of that definition that might apply. But however as morals are so subjective from person to person, you and I could chase each other's tails on the argument for an eternity to no good end. So why don't we just agree to disagree and get on with each other's days?
 

Madman123456

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I would hesitate to use the word "evil" as i do not think that there is an entity behind EA with actual malevolent thoughts.
However, like every other publicly traded company they can be rather "greedy" but they manage to seem to be more greedy then all the rest of them, to the point where everything they release contains something that screws the customer over in some way.

I can merely warn away those potential customers from anything bearing the EA logo.
You shouldn't install the "origin" software which, due to its hidden scans and reports back to the company i will declare 'malware'.
You can't play the games from EA without that software but i would regard that as a layer of protection from those putrid games.
I was going to rant about Microtransactions in full price games and day one dlcs and the like but i remembered that i once regarded those things as a fair way of monetizing; until EA took the concepts and ruined them for everyone.
Day one DLCs would be a good thing for the people of the company to do when the game is almost done. Slap together some optional content for cheap and sell it for cheap.
EA began cutting out features from full games to use and sell as DLC and nowadays customers wont trust any DLC.

If anything goes finds itself in EA's grasp, it is going down the drain.
I still remember when EA took over westwood and then we got the "Yuri's Revenge" expansion for "Red Alert 2" with the worst copy protection software at the time.
C&C took quite the beating from EA. "Generals" was barely able to manage anything other then 2 player rush matches. Wanna build giant bases and run each other over with 30 tanks? Game will explode.
Single player mode worked fine though...
C&C 3 was nearly impossible in the single player mode because in patches the balance was screwed over, turrets wouldn't do crap against enemy armor. First one who can scrape a few tanks together wins.
Unfortunately, in single player the enemy already has a base.
I couldn't get multiplayer to run and that was pretty much it for me. Red Alert 3 went right past me and so did C&C 4, which was terrible apparently.
How EA managed to drive the most successful RTS franchise against a wall is something that still baffles me to this day.


Hey, how about some "Sim City"? Remember that? Go buy Sim City 4 on steam. It's cheaper (that much i can't blame EA for), the maps are larger, the resources are not geared towards forcing you to trade with neighboring cities built by other players and if you do want to play with others you can do so without the server crashing. And the first bit of DLC wasn't some overpowered advertisement bullshit.
The newest Sim city does have one advantage over its predecessor:
It has a poop map.



EA likes to advertise their "mature" games towards younger audiences ("Your mom is going to hate this game!" for 'Dante's Inferno') and that is something that really boggles my mind.
EA props videogames up as something that "grown-ups" wont like, which is apparently the most important marketing point.
So it's a game for a younger audience? Oh sure, portrait videogames as some gruesome violent media to be played by minors, who would find it cool that their moms wont like it.
Add to that their insistence to make games for the broadest audience possible. Have intellectual property and turn it into something that everyone has already played in some way or another. You might never have seen the "dead space" games but you have.

EA is actively working to damage their own market. The greatest danger to EA's continued existence is EA.

There have been so many business decisions by so many companies that where shortsighted but a company working to damage their own market is pretty rare, which might be used as a defense for the internet rage that lead to EA being voted the "worst company of america" two years in a row. They beat the Bank of America and Wallmart.

If EA where as big as wallmart or the bank of america i could actually see them doing worse.
 

Lightknight

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the hidden eagle said:
Actually EA is guilty of fraud and false advertising which are major crimes in the business world,they also were taken to court for making spyware in Europe when Origin was first implemented.
A few things:

1. You're confusing being sued over something or being taken to court over something with actually being guilty of something. EA did not falsely advertise the game from what I can tell, they did fail to scale the product (Battlefield 4/Sim City 5) with the amount of traffic they actually got. Saying they falsely advertised because the product had issues would be like saying that DropBox is guilty of falsely advertising their service because they had a day of downtime last week whereas part of their product is being able to access data from elsewhere at any time. That's silly and not likely to hold up. The fraud component would stick if they KNEW that Battlefield 4 was going to have these issues and didn't appropriately inform investors (or directly lied to them). That's really hard to stick. But let me let you in on something. If you own a single share of a company's stock then you are able to sue the company. Hell, you can sue anyone you want to for anything. It'll likely be thrown out if it's off the wall crazy, but you can do it.

As for the shenanigans in Europe. They have a long history of taking everyone to court over these things. Spyware is a very loose term and checking to see if your customers have legally purchased your games is not an inherrently evil thing. Invasive? Yeah. Evil? no.

2. There are lots of things that are illegal which are not evil. Speeding =/= evil. Even committing an evil action does not make you inherently evil.

3. EA has also made efforts to make amends for people they've wronged. They give the users what they can at no cost to the user. Things like free games to DLC. It's not much, but it's more than other companies do when they fail.

As for hiring people to act as slaves....EA has been guilty of overworking their employees in the past and several development teams had left the company because of it,
Did they get paid a legal wage and have the ability to leave at any time? Yeah? Then they're not slaves.

they force their remaining teams to push out games that aren't ready or put in features that are designed to gouge money out of their customers and when the eventual backlash happens EA forces the game dev to take the fall for them.
Ok? So they produce a bad quality product. I remind you that the topic of the thread is about them being morally evil. Devil's incarnate bent on malicious intent. They're basically a hotdog stand that puts out shitty undercooked hotdogs and charges you extra for the condiments. That's not evil, it's just bad business that drives you to go elsewhere. They deserve to lose business, not go to hell.

Not to mention they have a monopoly on all sports games and currently the owners of the Star Wars IP so that's another monopoly for them.
... Owning an IP isn't being a monopoly. Even if it's the most popular one. It's just owning the IP. Every IP has an owner or owners. Every company with an IP has a monopoly on that IP. That's not the type of monopoly that people are talking about when companies get charged with having a monopoly or ogliopoly. You can develop a sports game and sell it and consumers can buy it. You can potentially acquire licensing rights from the NFL to use their IP like EA did. If it was impossible for you to even make a sports game because EA had a monopoly on that genre for some reason then it would be bad.

Ang again, monopolies aren't inherently evil. They just create an environment that can be adversarial towards consumers. For example, I live in a city that up until about ten years ago only had one option to go to for cable. This created an environment where they could name their price and if you wanted internet or TV you had to pay it or go without. However, the company did not charge a terrible price, they just had terrible customer service. It could have done both. Monopolies are generally only pursued in court if they are adversarial.

the hidden eagle said:
Did I at any point say that EA is evil?No,I made a point as to why people would see them as such by listing the amount of things they have done that were hostile to the consumer.But if you want to drop the discussion then fine by me.
Our argument is almost exclusively against the term evil. No one is arguing that EA hasn't made stupid business decisions that are anti-consumers.
 

Pr0

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There was a definitive point in the industry where EA was kind of the white knight compared to the diabolical demon that is Activision. Unfortunately EA's obligations to shareholders required it to take drastic emulatory action of its own competition simply to stay profitable and thus it became what it is now....the worst company in America for two years running.

I mean think about it, in 2009 or so every title that was worth your hype meter was coming out of an EA backed dev house. The problem is EA molded those titles in a direct bid to kick the legs out from under Activision and failed at every turn to do so.

You can't take Star Wars and make World of Warcraft again and expect people not to notice, gamers simply aren't that dumb...but EA did it and BioWare paid for it in spades as their collective company integrity, at least in the eyes of the consumer, got completely trashed.

Dragon Age was fantastic and DA2 "wasn't that bad" but the problem is going from fantastic achievements of new and original game concepts to "not that bad" is not how you want a franchise to go, EA doesn't care, it just wants the money because its got quarterly shareholder meetings to account profits to.

Mass Effect was the greatest modern sci-fi epic of this generation and it was thrown into the toilet by Mac Walters and Casey Hudson based on direct business decisions to kill the story arc to create a sustainable franchise from it....because ME as it was, was not a sustainable franchise, it had a direct and definitive "end" no matter how far you dragged it out, that doesn't work under the EA business model, creating a work of art and letting it stand for all time as..definitively a work of art doesn't make any profit. So..it had to be killed, so it could live again as Zombie Mass Effect, that will never die and just keeps getting a new number every couple of years.

Battlefield? Lets not even go there I've already described it as a non-game that is simply a 100 million dollar dick waving contest with Bobby Kotick...that frankly...EA continues to lose. This doesn't even cover MOH Warfighter which was a dismal failure to attempt to launch two military shooter franchises to compete with Activision.

Then theres SimCity.....10 updates in and they're finally adding offline mode...which for awhile will be like "OMG thats all we ever wanted" but the real story behind that is EA no longer wants to deal with the overhead expense of maintaining the servers, giving the game offline single player play allows them to scale back their server support heavily to just leaderboards and global stats and thats not half as intensive. People think EA is giving them what they want with update 10 for SimCity, what they're really getting is what EA wants, a way to trim costs and still ensure people got the product they paid for.

Then the Sims franchise, if ever a franchise has been back alley pumped for every dollar its been able to grab its this one. The Sims 3 is one bug ridden mess of expansion after expansion, the base game plays fairly well but if you have like..every expansion that TS3 possibly has...even without using mods to make the game less visually offensive, the interoperability issues between the various expansions and routing problems make the game nearly unplayable..but I guess if theres one thing they can count on is that the virtual barbie market is never going to run out of money.

FIFA and Madden aren't really games I keep up with as they're console only but I believe they just recently tanked the FIFA franchise pretty badly and Madden may be their only leg in the game in that market.

Simple facts are, EA isn't evil, its profit driven and by being driven by profit, it is hostile to competitors and constantly attempting to leverage products into the market that can take the money their competitors are making. Its hostile business theory, rather than letting their products stand on their own strengths, which as stated about 7 years ago I was literally buying EA backed titles on faith alone (something I won't even do today) they'd be just fine. But because of this predatory business practice of "Whats yours is mine" that seems to pervade the business end of what EA is today, they seem extremely evil and willing to do whatever they can to make a profit as compared to being happy with making a profit simply by doing good things.

EA can get not evil. They have the product base to do it they just have to focus more on letting the titles stand as art rather than franchises. They need to stop this silly Origin dance and shake hands with Gabe Newell and be Steam's best buddy cause accessibility is a big deal and I don't personally like having to split my games between two digital content delivery applications especially when one of them only rarely has a title I might be interested on it and the other has pretty much the other 90% of the games industry available to the PC.

EA needs to get back into good business with Valve, it needs to get back into good business with the consumer and it most definitely needs to get back into good business of letting its associated studios do what they do best, and realize that not everything needs an infinite franchise to be profitable. It can be profitable and it can end, and those profits can back and fund new ideas that can be just as great, without the need for constant serialization of established hits.
 

Seracen

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There will be no shortage of well made (and poorly made) points to the affirmative in this thread.

Having said that, I once loved Electronic Arts. Even still, by sheer dint of licensing, I would be sad if all their titles went away. However, as an umbrella company, and considering their business practices, they are detestable.

Turning a profit is not synonymous with screwing over fans (which hurts their revenue in the long term) and subsidiaries (which weakens their holdings long term). EA is a perfect case of a company which had a good thing, but screwed it all up looking for immediate gains.

Fittingly, the (relatively meager) profits garnered from these strategies seem to have been quickly offset by the repercussions of adopting them.
 

Artaneius

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Last game I bought published by EA was Dragon Age Origins, and the last one before that when it was Ultima Online expansions. Which was like 6+ years ago.
 

StriderShinryu

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They are a big (in some cases, the biggest) videogame company out there. They publish, on average, mostly pretty good games. They have made some decisions that clearly put profit above the consumer, but not necessarily more frequently than the average company in the industry.

Honestly, I think they're just a big company that has the fortunate/unfortunate distinction of being the one under the microscope most of the time. That's not to say they're a "good" company, but I don't really think it's even overly fair to single them out as "bad" either. Most of the practices they partake in that they get slammed for (following sales trends instead of innovative gameplay, easy adoption of DLC and micro transactions, poor treatment of employees, etc.) are basically industry wide standards. They're just a/the giant videogame publisher which means they have the biggest bullseye on their back. Of course, some of those standards could be bucked if a company the size and weight of EA actively worked to abolish them, but that doesn't make them any less commonplace.
 

sXeth

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Anthony Corrigan said:
ultima 8 I agree with but what was incomplete about SI? I thought that was a great game with the slight issue that when you finally do get enough money there is nothing to spend it on because everyone is dead and it is a little buggy (like making it impossible most of the time to give the decorative platemail back to the queen)
Eck, Ultima Aiera is doing a site relaunch, so I don't have the handy link, but scavenged up design docs mention a ton of stuff that got cut out regarding the Banes taking over and some of the unused island. "Everyone is dead" was essentialy what they ended up doing because they got forced to finish faster, and couldn't do their full thing with the Avatar fighting against the Banes properly.
 

kilenem

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Two of my Favorited racing games are EA games Burn Out and Need for Speed World. EA seems to have killed the Crietion team and didn't fully support the growth of Need For Speed World so that MMO isn't as good as it could be.
 

PinkiePyro

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I do hate EA but I I admit EA is the same kind of evil as that big storm that hits right as you are going to travel ..
mostly they are just stupid and need to learn not to do the shit they keep pulling.,, *rolls eyes* if they would just cut the crap and stop with stuff like on-disk dlc, always on requrment, and pretty much overhaul their customer servace department.. then I would be fine with them..
 

Artaneius

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chickenhound said:
I do hate EA but I I admit EA is the same kind of evil as that big storm that hits right as you are going to travel ..
mostly they are just stupid and need to learn not to do the shit they keep pulling.,, *rolls eyes* if they would just cut the crap and stop with stuff like on-disk dlc, always on requrment, and pretty much overhaul their customer servace department.. then I would be fine with them..
As long as people continue to buy their products, they will continue doing what they're doing. EA is in a position similar to how the railroads were during the western expansion in America. They can do whatever they want because they control most of what the masses want.
 

Zealous

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No EA isn't evil. They're just capitalists like so many other companies. The only real difference between them and everyone else is that their public relations is absolute shit and the entire company is decidedly anti-consumer. That's about it really.

So no, I can't really fault them on being idiots. I just don't buy their products and that's that.


Plus assigning a objective concept like evil to a subjective issue is absolutely moronic to begin with. But whatever, nitpicking.
 

Auron

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Hero in a half shell said:
I think you may have just defined the reason for the hate compared to the other companies like Activision:

Activision tend to keep themselves to themselves, and ruin their own games. Where they have partnered and bought other studios it doesn't seem to have ended as quickly or as badly as EA's reapings.

EA ruin other peoples games, by buying over beloved companies in the middle of their franchises, and then excreting their corporate policies all over the new instalments they make. People who buy franchises owned by Activision know they are buying Activision. People who buy other franchises can suddenly find they have EA forced upon them if they want to continue their previously-EA-free franchise.
It happened with Command and Conquer fans, Bioware RPG fans, Simcity fans, Ultima fans, Battlefront fans, and I'm sure many, many more.

All of these found their beloved franchises ruined by EA, when EA had had nothing to do with creating them.

That fosters a very particular kind of hate, one which I suffer from, and I'm sure a lot of others in this forum.

Diablo, Warcraft and Starcraft. To be fair other than a few Marvel games and the Transformers games from High Moon I don't even know what the hell activision does these days(other than cod of course.) but I know you can pay 25$ for the newest mount in wow, Starcraft II was made to capitalize on the Esports industry and then they take ages to fix the game, wow churning out expansions whenever it can and Diablo III charging 40$ for one extra chapter and class in this day and age. I know we pay 10$ extra dollars for games because of them, I know Battlefield premium and map packs are inspired in cod practices, if they sell it EA can sell it too. I know Bobby Kotick has made outrageous claims and acted upon most of them(though there was an article that said it was all slander and misinterpreted jokes I'm not sure who to trust on that.)

Ultimately EA hasn't bought out a major studio since Bioware far as I remember, mainly because the mid-level studios which didn't die refuse to even be published by EA. It made several mistakes with beloved franchises in the past as you and I noted and it's founder was described as the greediest man ever but I'm not sure it deserves eternal hate for that... The deadlines they impose on developers still to this day(battlefield 4 should have waited a few months as the latest example.) is what they should stop doing, in fact I thought it was very funny that some investors are suing them over the state of BF4 when it's the shareholders who are said to push them into profitable releases instead of polishing the games. For every mild hit(they cancelled the new C&C on the grounds that it sucked... Would have liked to see a new one though.) there's a serious miss(premature releases and the vast amount of IP's they have gathering dust.)

Anyway, my point is, Activision did and still does a serious amount of harm to the industry with a diverse set of malpractices and evil inventions but it's not half as maligned as EA, in fact people made cod the best seller of the last 5 or 6 years.


Battlefront fans
Battlefront was always a second rate game, if it wasn't Star Wars no one would have played it(I played it a lot btw), How can it be ruined when it's probably not even in alpha?
 

BloatedGuppy

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Pr0 said:
You can't take Star Wars and make World of Warcraft again and expect people not to notice
Pfft. They should be so lucky.

If anyone had succeeded in "making World of Warcraft again", as so many post WoW games have been accused, they would have shared some of its phenomenal success. TOR's sin wasn't being too much like World of Warcraft. It was aping WoW's structure without any real understanding of the elements that made WoW so successful.
 

Lightknight

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BloatedGuppy said:
Pr0 said:
You can't take Star Wars and make World of Warcraft again and expect people not to notice
Pfft. They should be so lucky.

If anyone had succeeded in "making World of Warcraft again", as so many post WoW games have been accused, they would have shared some of its phenomenal success. TOR's sin wasn't being too much like World of Warcraft. It was aping WoW's structure without any real understanding of the elements that made WoW so successful.
Right. It's like FPSs, if EA managed to make Battlefront mostly like COD/Battlefront like they're clearly trying to do, then there's no reason why I wouldn't play that instead since I'm clearly more invested in the SW universe than I am in the fictional "real world" setup of the other games.

But, if they just try to mimick them and don't do a good job of it, I'm not going to care that it exists.
 

Hero in a half shell

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Auron said:
Diablo, Warcraft and Starcraft. To be fair other than a few Marvel games and the Transformers games from High Moon I don't even know what the hell activision does these days(other than cod of course.) but I know you can pay 25$ for the newest mount in wow, Starcraft II was made to capitalize on the Esports industry and then they take ages to fix the game, wow churning out expansions whenever it can and Diablo III charging 40$ for one extra chapter and class in this day and age. I know we pay 10$ extra dollars for games because of them, I know Battlefield premium and map packs are inspired in cod practices, if they sell it EA can sell it too. I know Bobby Kotick has made outrageous claims and acted upon most of them(though there was an article that said it was all slander and misinterpreted jokes I'm not sure who to trust on that.)
But Activision didn't buy out Blizzard for those franchises, it merged into Activision/Blizzard. The fans still consider Blizzard in charge of those franchises.

Blizzard is ruining WOW gets 2.8 million results in Google.
Activision is ruining WOW gets 36,000 results.
The details of the Blizzard/Activision merger means that each company is still seen as responsible for their own franchises, and their own business practices. This does not happen in EA takeovers.

Ultimately EA hasn't bought out a major studio since Bioware far as I remember, mainly because the mid-level studios which didn't die refuse to even be published by EA. It made several mistakes with beloved franchises in the past as you and I noted and it's founder was described as the greediest man ever but I'm not sure it deserves eternal hate for that... The deadlines they impose on developers still to this day(battlefield 4 should have waited a few months as the latest example.) is what they should stop doing, in fact I thought it was very funny that some investors are suing them over the state of BF4 when it's the shareholders who are said to push them into profitable releases instead of polishing the games. For every mild hit(they cancelled the new C&C on the grounds that it sucked... Would have liked to see a new one though.) there's a serious miss(premature releases and the vast amount of IP's they have gathering dust.)
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Electronic_Arts
EA have aquired several companies since Bioware/Pandemic. Mostly mobile developers (but not all) and the most prominent of those was PopCap, makers of Plants Verses Zombies.

Anyway, my point is, Activision did and still does a serious amount of harm to the industry with a diverse set of malpractices and evil inventions but it's not half as maligned as EA, in fact people made cod the best seller of the last 5 or 6 years.


Battlefront fans
Battlefront was always a second rate game, if it wasn't Star Wars no one would have played it(I played it a lot btw), How can it be ruined when it's probably not even in alpha?
Pandemic created the originals, I thought Pandemic was in charge of the third as well when EA shut them down, but it was given to another studio, so I was mistaken there.
They are still guilty of shutting down the developer of the original Battlefront 1 & 2, and I have a sinking feeling that DICE's version will be Battlefield with a Star Wars skin instead of the seamless ground/air/space battles touted in the alpha videos that the other developers had leaked. (They have chosen to release it as "Battlefront" instead of Battlefront 3, which bodes ill for hoping they'll stick as close to the Battlefront formula as possible.)

I'm not trying to defend Activision, or make out EA to be the devil, but I was just making the point that a lot of people have found their franchises bought over by EA and then seen them slowly (or quickly) decline in quality until they resemble nothing of the originals. That doesn't happen with the same frequency with other large publishers.