They
think they're getting screwed out of money when they really aren't.
The industry operates on
perceived profits, not actual profits. They think they're losing money on used sales, but they aren't.
They're latest excuse is because "multiplayer servers cost money". Which they do, but they're still so full of shit.
On the PC, we have dedicated servers. The average cost of a slot on a server is $1. One US Dollar. For a person to use $10-$15 worth of server space(average cost of online passes), they need to play for 10-15 months straight.
And yeah, that $1 does add up, but companies like Sony and EA should easily be able to cover that cost. And if it is so damn financially straining on them, the smart thing to do would be to
not put fucking multiplayer into the fucking games.
Yeah, they're full of shit. Or they're getting screwed by someone. Either way, nobody should have to pay for
their shitty business practices.
The games most prone to used sales are new IP's. And the reason for that is because the Publisher charges $60 for them, barely markets the thing, and sticks it into the holiday release period against the likes of Call of Duty, Halo, Battlefield, Fallout, and all the other huge AAA games.
Which also brings up a nice point. Sequels sell better than new IP's for a reason. I'm willing to bet that reason is because people buy the original used, love it, and then buy the sequel new. Nearly everyone I've talked to has done this, me included.
Publishers just can't seem to see past their own ass-hatery.
JediMB said:
Here's an idea...
Publishers are fighting used games more aggressively now because of two factors:
1) GameStop and the like are marketing used games more aggressively.
2) They can.
Gamespot marketing used games more effectively? Every damn gamespot commercial I've seen has been for pre-orders.
Every time I walk into a gamestop, they go "WANT TO PRE-ORDER SOMETHING? YOU SHOULD PRE-ORDER SOMETHING! DO IT NOW!!"
Probably differs by region, but I've seen nothing to suggest they're marketing used sales.