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Paul McNally
Guest
For starters, editorial guidelines dictate that beyond this story, we can’t spell out XBOX the way Microsoft would now like. We don’t want to capitalise full words regardless, because it is stupid and a cheap marketing trick to try to stand out. We don’t do it when game titles try it on, and we aren’t doing it for consoles either.
There was a time, not so long ago, when CEOs liked to do polls and claim the people have spoken – we are looking at you, Elon, but for Microsoft’s relatively new CEO of Gaming, Asha Sharma, to be jumping on the trend is odd.
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