What is missing from this article is one simple statement... ''Does anyone actually care?''
Seriously, I think the writer puts far too much faith in his profession, and not enough faith in the ability of gamers to simply not notice, not care, or maybe even just be annoyed at all the focus that this trivial matter has gained.
Nobody really cares about her opinion on ME3, whether she's featured in it or not. Hell, most gamers who will buy ME3 simply do not need to read a review, they might read a review to get information, but it's not going to stop them buying ME3. Fans of the series will buy it, and non-fans won't be put off just because a reviewer they never heard of is featured in the game.
These things are blown out of proportion, but there's no point in writing about it, bringing more attention to it. Gamers are more interested in information, not opinion - we can make our own minds up, we don't put our faith in reviewers, because there is no assumption that a reviewers opinion is more valid than our own. Who says that anyone with a clue actually thinks that including her will improve sales anyway? - it's not the developers, designers, artists, it's marketting... marketting is what happens when a reviewer sells his soul. The whole thing could just have been a bit of fun, but marketting turns it into a nipple-clamp every time.
So don't dwell on the semantics or the marketting - reviewers should provide information about the game, stop doing that and you'll make yourselves more and more redundant. Where exactly do we go to find out about a new game? - Youtube!
I've been a gamer for over 30 years and I only vaguely know who this woman is, because she features in ME3 and people can't seem to get over it. Jeez, imagine if this was in the 90's, and instead of that saucy looking reviewer, we had Violet Berlin lisping at you instead. We should be glad that she looks pretty decent and dismiss it as a bit of fun.