hard to say game companies are using metacritic "wrong" when you can easily map projections (i.e., whether a game meets/exceeds them or not) directly to metacritic scores.
it's still a business, and the goal is to *sell games*. a high metacritic score sells more games, period. hence the focus on it.
it's still a business, and the goal is to *sell games*. a high metacritic score sells more games, period. hence the focus on it.