ACman said:
Cureacao said:
If you allow a recording company to produce your album than you're almost definitely in a contract. Record labels aren't stupid, they realise that bands might use them for one album and then drop them and they contract to combat this.
Sounds like a good reason to avoid that contract and find someone who is just going to market you instead of insisting on rights and outmoded methods of distibution. With viral marketing you can get an amazing amount of coverage. All you need to do is chuck you track up on soundcloud and hit the music blogs and reddit\music.
Every label contracts. There are some Christian labels out there that contract with great flexibility, but they still contract. If publishers don't utilise contracts they can get screwed ridiculously easily and waste a lot of time and money on artists who abuse their services. While you can go with just getting marketing experts you're still forced to expend a lot of time and money on all the other things publishers do which I have listed in a previous post (if you can't remember/be bothered looking, it was a lot).
Viral marketing is no walk in the park. To get a decent campaign going you need a lot of time and know-how. Sure you can hit up music blogs and reddit and that might get you a couple of fans, but no one will really care unless you have something amazing. You have to show people why they should care about you and why you're better than the millions of other people doing the exact same thing as you, and that is where this falls short. Publishers have the capability and knowledge to show people why they should care and why you're different.
ACman said:
Cureacao said:
People who write great books/music will almost always get a publishing deal.
No. People who write commercially viable music and books will always get publishing deals. I can think of quite a few of my favorite authors who spend years getting that first deal. And most of my favorite music wasn't touched by big companies until they had success in the independent field. Now that you aren't reliant on big publishers for distribution all they can really offer is marketing.
Hmm, I see you cut out the end of that sentence. If you look again you'll notice in brackets I put, '(assuming their great works gather them a fanbase)'. I suppose that's not really too important though.
I agree with your first statements here. Artists don't get published if they can't prove they're what people want. Where your argument falls apart is you don't acknowledge how much bigger the publishers make them. Being independent is great and all but one of two thing generally happen: People find that they are no longer amassing new fans, they hit a wall. Or they find that they are only gathering fans at a much decreased rate than before. Everyone that you can reach has been reached and no one else really cares. Most indie people get stuck here, some can pass through it but they are few and far between. Publishers, on the other hand, are constantly researching and evaluating where you're at and seeing how you can gather more support. As in, there are people who make their living charting and graphing artists and discovering where they should be marketed next. Doing this by themselves is damn hard since they lack the expertise of these people (well, probably).
ACman said:
Cureacao said:
, a solid mixer, about 10 different mics and decent music mixing and mastering programmes
You'd be surprised at what a computer can achieve here.
Depends. If we're talking about one guy making dance music then I probably would be surprised. If we're talking about anything that covers the spectrum from soft rock - metal with some indie thrown in, then I doubt I'd be surprised. The recording quality always suffers when it's not done properly. Mixing is a lot harder than people give credit for, the difference between a professionally mixed/recorded track and a track done by an amateur is staggering.
Hmm, well played sir. I concede on this one, although I must say I don't think going around a publisher is necessarily the best way to go in all cases.
The barriers to entry into the print and music industries have been demolished. Without the need for physical copies and the new ability to market your self to niche websites ( escapist/extra credits is an example of this) big traditional publishers aren't particularly necessary.
You kinda terraformed my argument here. Extra Credits weren't indie in that example, if they were ALL they would have is their own site (which they don't as they put their videos on PAtv) and they would only be advertising on Escapist/PAtv as opposed to uploading their content. Or something like this. I'm actually starting to become confused at my own analogy... My point is, this is still a very viable market for music publishers to still be in (and book publishers if you want to get hard copies out. I'm sure they're good for other stuff but I can't argue that point due to lack of information and you having bested me

you cheeky monkey) because of their infallible knowledge in the way the industry works and their supporting and nurturing of bands. Unless they're evil and take everything away from the artists, then they deserve to BURN (metaphorically).