Sorry, but relying on ad based revenue leaves no one to blame but yourselves. Everyone who runs a website thinks they are mining gold and showering it on the masses, that somehow the mere act of creating content entitles you to a revenue stream. Sorry, but no. Imagine going to a rock show, and having the band led in, not by an opener, but rather by a 30 second ad for beer or soda. Imagine the intermission coming with more marketing nonsense. Do you think the consumer would be happy? Nope, but then again, they are paying for the show. So they have an expectation that their money is being spent on entertainment, not ads.
Make quality content and you will find your audience. Sorry but you don't have the right to inundate me with ads, just because you think your content has value. I determine if it has value to me, not you. Make the Escapist subscription based and work based on your true audience. Why is that off the table? Business models based on ads are not sustainable, and they never will be. You have to sell your product, not ad space.
You sell merchandise, you can create premium content, blaming the user because you want to do it the easy way isn't right. We don't OWE you anything for putting up a website. You chose to create this site, to contribute content, if you want to profit from it, you have to do better than assume your content is worth my time in ads, because in most instances it isn't.
I like this site. If it were subscription based, I MIGHT join, but ultimately, you are asking us to pay for a bunch of op ed pieces and a terribly moderated forum. How much is that really worth?
Sorry, I am not trying to be belligerent, but blaming the customer is never the answer. Even when they are wrong.