What day is this? Tuesday is Bob day, not Jim day. Well lucky us, today gets to be Jim and Bob day. Jiob day? Boim day?
Anyway, topic at hand: I simply can't lay blame on the advertisers. Sure, they're the ones who create the awful, intrusive, format screwing adverts... but I firmly believe that each and every individual site is entirely responsible for the content that they serve up. From the main content, to the forums, and yes, even the ads.
If (hypothetically) one of the ads here on Escapist started showing hardcore pornography during this episode, against whom should we rage? The video producers and pron company, or the website owners. I think it's the latter. And it's not just the Escapist by any means. EVERY website that runs ads should know what content they're showing, and make sure it doesn't interfere with the reason we're here. I'm here to see videos. And if something ruins that, well, I'm either going to try and fix it or simply stop watching.
Actually, I've just had a thought (it hurt a bit). Jim, if you're listening, how much clout do you have in regards to ads associated with your videos? Do you have any say over which ads get shown along side the content you've created? I think that would be a good point to argue, and one for which you'd definitely have the moral high ground. You provide
In the end though, I think we've passed the point of no return for the majority of users. Once adblock is installed, we'd never know if ads got better. Companies could learn their lesson, switch to unobtrusive ads for products that we genuinely want at prices we get excited about ... but we'd never know, because they're blocked and we don't see the improvement.
This is all hypothetical of course. Just a thought experiment, as it were. I can neither confirm nor deny my personal status vis-à-vis additional browser software
A thought though ... bigger picture (wait, that's the other video today) if a website wants to beat adblockers. Why not host the ads locally? From a design perspective, the whole reason adblockers work is because ads are pulled from different sites. When 90% of the page I want comes from www.escapistmagazine.com, and the other 10% comes from something.ads.com ... well, that's not a tough nut to crack. I'm not sure how it would work for revenue purposes. The external sites allow them to track viewership, but I'm sure you could solve it. And it would then give the individual website the same leverage I mentioned earlier. Actually seeing and controlling their own content, instead of giving google (or whomever) 100x50 pixels to do with as they please.
I've rambled enough. I think