I believe it's on a graduating scale.Tiamat666 said:What I would like to know is if the Escapist actually earns money from me just loading the ads, or if they only earn through clicks, which is what I assume. If they earn through simple loading, I might actually disable AdBlock on the Escapist site, as I appreciate the content.
click through and buy = highest payment
click through = a modest payment
view video ad = a small payment
automatic audio = a smaller payment
visual add with movement(java/flash/html 5) = a tiny payment
static image ad view (NO java/flash/html 5) = a tiny, tiny, tiny, tiny payment
It's important to note that in ALL of these scenarios the activity MUST be tracked and confirmed by third party, advertisers are not going to just take a websites word for it, "5 billion page views? sounds legit pay the man...". This is why white-listing is sometimes not enough, the ad companies themselves must be allowed to run their scripts before a website can generate any revenue. White-listing the escapist does nothing in No-script because you also have to white-list the advertisers and if you do that for the escapist, it's universal, you just allowed ads(and any other malicious behaviors) everywhere else you visit.
If you use no-script for the added security, as far as I can tell there is no way to effectively white-list a single website.