PsiCoRe said:
Problem 3: Security
A big problem with ads is that they are out of control. Today's Internet ads are so abstracted from the actual site (see Problem 1) that it's almost impossible to know where the ads are coming from. Therefore it is more than possible for people with malicious intent to use ads that exploit vulnerabilities in browser plug-ins, like Flash and Java, to hack your browser or your PC. This is especially true if you don't have up to date versions of the browser or plug-ins. Then of course, there are the ads which simply direct you to a malicious site or malicious software.
Problem 1 I can live with - I think this fact hurts the sites more than it hurts me. Problem 2 is intolerable, but at least not dangerous. Problem 3 is the biggie that sticks out like a sore thumb. As long as this doesn't change, it's practically irresponsible not to run ad blocking software.
I know that this is not directly the fault of individual sites that try to make money off ads. Or maybe it is, I'm not sure. But I think -someone- really has to think hard about how to solve these issues before condemning users that use ad-blocking software.
Direct you to malicious software? I would say embedding malware onto ads, which install onto your browser or computer. Changing your search engine, homepage, randomly directing you to ad sites is a common problem, not just the potential for being hacked. Ads taking advantage of outdated Flash and Java to install stuff on your computer is unacceptable regardless of how desperate the site in question may be, there has to be cooperation between hosting site and the ad provider. Tolerating issues of annoyance and intrusiveness is one thing, ads that have no relevance creating a bit of cognitive dissonance is another but comprising security... it seems like a deal breaker for those who want to take the middle ground stance.
Of course I'm always going to be on board with Escapist because I want to support the content, but the responsibility to create a enjoyable experience that is safe, without ads significantly affecting that enjoyement or comprising safety, is on the site.
I fear that there will still be a sizable portion of people that will stick with Ad Blocker to avoid those embedded mini-flash videos from playing that slow down your browser, which while having multiple tabs open, is like a form of torture.