I think part of the problem comes from the fact that the industry is always going to have a certain demographic to lean on: the awkward teens and pre-teens who want to find ways to comfort themselves in their sexual preferences, or put up a suitably manly front for their sometimes cruel peers to see.
I mean, I remember my teens. Was I into deep and introspective stuff? I did have "Myst", of course, but the rest of the time, I was knee-deep in "Doom" and "Heretic" and their kill-fests. I talked about things I didn't like as being "gay" and I tried as hard as I could to act like a douchenozzle in front of bigger, burlier kids who would otherwise ground me into paste in the recess yard or atrium.
Then, I got older. My sexual preferences grew sharper, my tastes as a gamer began to refine. I went from thinking "Duke Nukem 3D" was the best thing ever to thinking "Half-Life" was by far superior. I followed along with the rest of Cyan Worlds' production and all of the stuff other studios did with the "Myst" franchise. That maturity is something that's still settling in, but there's one thing I'm sure of, at 29 years old.
I'm past the whole "Women Are Awkward" phase. I don't mind playing as a woman in games. FemShep is, in my humble opinion, much more dynamic in her voice-acting than MaleShep. I love Jennifer Hale's performance to bits, and the entire female cast of all three games needs to be commended for its efforts. I don't mind playing as a woman in Skyrim, Oblivion, Fallout 3 or New Vegas. Why? Because these games are about giving you the opportunity to tell a story. Why shouldn't I be allowed to more or less write out the story of a female Dragonborn who hefts her claymore like the best of the boys and wears full Dragonplate armour? Why couldn't I want her to get hitched?
Because I'll get gamer cooties? Because playing as a woman and hitching up with a man gives you a case of the Gamer's Gayness?
*sighs*
All this tells me is that there's PR execs and gamers who simply haven't and will never get past their teenage insecurities. Not when the most palatable alternative involves validating those insecurities by offering an endless gallery of Caucasian, brown-haired douchecanoes.
Don't get me wrong, Nathan Drake is a strong and likeable character - strictly thanks to Nolan North's ad-libbing and Naughty Dog's quirky writing. I'm sure I'll find reasons to empathize with Joel once "The Last of Us" comes out, and I'm sure Booker DeWitt's redemption makes for an interesting tale in and of itself, in "BioShock Infinite".
But the thing is, I want some Helena Fisher in my Uncharted. I'm looking forward to meeting Ellie as Joel, and God damnit, if Elizabeth isn't the first female character in a game that I'd actually want to take aside and shoot the shit with, if it were possible! I was really skeptical about the interplay between Draper's performance, the mocap and the AI driving Liz, but it all falls into place exceptionally well. As a result, she's a lot more like Elika in the one-shot "Prince of Persia" reboot than the game's take on Princess Peach or Pauline.
I'd like to slip inside EA or Activision's focus groups and tell them to wake the fuck up. There's tons of other demographics outside of the average "Thirtysomething White Male Looking for some Masculine Empowerment". Would they listen, though?
Probably not, seeing as anyone from tweens to thirtysomethings tend to want to slip in the above-mentioned bandwagon. My guess is we'll start to see shifts in game and character design once the age average reaches up into the fifties and sixties.