Should they copy Marvel? Hell no. But they should at least pick up on what Marvel has done right. Marvel has recognized that each of their separate properties has its own tone and genre. Captain America is a modern action spy setting. Thor is a more traditional fantasy. Guardians of the Galaxy is pure Space Opera. They let their IP be itself, and still manage to bridge it together.
But DC started from the extreme point, the Dark Knight, and has seemingly tried to shoehorn that style and genre into them all. Love or hate Man of Steel it was a horrible Superman movie because it was trying to be The Dark Knight. DC tries to match up the universe first then bends the characters and story to fit. Marvel lets the characters and stories be their classic selves, then just glues them together at the edges.
The first thing DC needs to do is fire the guy who is so overly fond of the colors blue and orange.
But DC started from the extreme point, the Dark Knight, and has seemingly tried to shoehorn that style and genre into them all. Love or hate Man of Steel it was a horrible Superman movie because it was trying to be The Dark Knight. DC tries to match up the universe first then bends the characters and story to fit. Marvel lets the characters and stories be their classic selves, then just glues them together at the edges.
The first thing DC needs to do is fire the guy who is so overly fond of the colors blue and orange.