The cause-and-effect tree of all this, neatly explained:
1. Videogames nowadays almost exclusively cater to, and are thus too tied to, gamers, causing:
2. Potentional readers/visitors to game sites/pubs to be exclusively gamers, and thus:
3. Ad revenue would then be dependant on the likes and dislikes of gamers, so:
4. A marketing guru would astute that ads in this medium can only be created for and driven to gamers, or young boys to 35 year olds at best, and as a result:
5. The bulk of ads for a videogame publication comes from the same people creating and publishing games, which means:
6. Piss them off, and they will stop sending ads, and thus the majority of your revenue is gone, so:
7. "Game journalism" is really a bunch of fat bobos too scared to piss off the money men involved and lose their jobs (save for Jeff apparently), because of the cause-and-effect of the above.
Funny thing is, things like the Wii are opening the industry to more people aside from gamers,
which means more diversity in the group of people who have interests in games,
which means more diverse ad revenue,
which means the pubs can't hold gaming news media hostage with ad money as there will be more sponsors aside from them interested.
Another funny thing: Plenty of gamers out there accusing Wii of "abandoning" gamers and catering too much to casuals/non-gamers. And then ***** about the recent Gamespot debacle. Oh the hilarious irony, hardee-fucking-har.