Eclipse Dragon said:
The problem is not the cover art, the problem is the fact that these games ARE ABOUT men using guns, or some other sort of gameplay weapon as in the case of Cole with his lightning powers.
And Bioshock Infinite is about a man using guns. It's not portal, it's not about a (Hispanic?) woman solving puzzles with wormholes, it's about a white man shooting people.
For the cover art to show anything else... that's wishful thinking manifesting as false advertising.
If you don't want to play a game about white guys shooting people, then it's helpful that the box art tells you which games these are.
What cover art would you actually propose for a game like COD4? And NOT the cover art of the game you WISH that COD4 was, but for the game COD4 actually is, and don't take the piss, it has to both make the game look good and be true to what it IS!