http://kotaku.com/5689714/is-kinect-reporting-what-it-sees-to-advertisers
Who the hell created this thing The Riddler?Speaking at an investor's conference on Thursday, a Microsoft executive offered that Kinect not only knows how many are in the room when an ad's shown, but what kind of team colors they might be wearing. Uh-oh.
At the BMO Capital Markets forum, Dennis Durkin, the chief operating officer of Microsoft's Interactive Entertainment division, offered that if someone were watching a sporting event with Kinect on (for example, ESPN's new streaming service to the Xbox 360), Kinect could deduce what team they support based on what kind of jersey or colors they wore, and serve advertising tailored to that.